Are Major Advertisers Looking Beyond The Big FirmsWritten by Louis Victor
New Age Media Concepts releases its latest article that focuses on advertising and marketing industry.Advertisers spend billions of dollars a year on advertising their products and services to consumers. They depend on creative abilities of advertising agencies that they hire to send their message to masses. These are same people that create catchy jingles and memorable lines like “Where’s Beef”. In an industry that generates billions of dollars of revenue each year there are only a select few agencies that top list every year. Of these agencies there are six that make up majority and generate lions share of this billion-dollar industry. Now how is this possible? Lets take a look at major advertising agencies and who they own. The major companies involved in a majority of advertising business globally are Omnicom, WPP Group, Interpublic of Co’s, Publicis Groupe, Dentsu & Havas. These same companies own a majority of top advertising agencies such as The Arnell Group, BBDO Worldwide, DDB Worldwide, Goodby Silverstein, TDWA Worldwide, Mindshare, Ogilivy & Mather, MediaEdge:CIA, J Walter Thompson, Campbell Ewald, FCB, McCann Erickson, Leo Burnett, Fallon Worlwide, Arnold, Saatchi & Saatchi, Zenithoptimedia, and Starcom to name a few.
| | Ten Ways to Cut Marketing CostsWritten by Christopher
Marketing is a creative activity, you can keep finding new and better ways to make that impact and suck in those sales, even if you have a limited budget.There are those that want free offers all time, and it’s difficult for new businesses to get going without them. But everything DECENT costs I’m afraid, and that’s a fact of life – unless ofcourse you see yourself doing link exchanges and written articles for rest of your lives Then yes, there are free ad opportunities out there! But they are useless! oMake your communications more striking, by including images and attention grabbing layouts. This can include: Brochures, Direct Mail, Emails, and Website oBuy ad space on Search Engines. This is quite cheap if done correctly via Adwords. MSN charge £1500 per month. Related websites are in abundance – are you using them? Have YOU contacted them recently? oHost an Event to generate publicity. It doesn’t need to be expensive. oSend out Press Releases every 3 months. Stick a news page on your site – to keep your visitors updated on events or industry news perhaps.
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