Are Keywords Destroying the Flow of Your SEO Copy?

Written by Karon Thackston

by Karon Thackston © 2004, All Rights Reserved

With allrepparttar shuffling that’s been seen inrepparttar 108065 search engine world withinrepparttar 108066 last year,repparttar 108067 issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are onrepparttar 108068 lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a good thing. Not exclusively because of what Google might think, but because of what your site visitors might think.

When a Web site is created withrepparttar 108069 intent of having it ranked highly, one thing often happens. The focus gets placed solely onrepparttar 108070 optimization and is taken almost completely away fromrepparttar 108071 visitor. This leaves your site in a dangerous state of unbalance. Let’s take a look at some examples.

========================= New Orleans Web Design =========================

Our New Orleans Web design firm offers a high level of creativity to businesses located inrepparttar 108072 general area. Our New Orleans Web design styles are never made from templates. Each New Orleans Web design is a custom creation just for your site.

I can’t count how many times I’ve visited Web design sites that were targeting local audiences and found copy similar to this example. Forget for a moment that this copy is completely “me, us, we, our” centered, and let me ask you a question.

If someone asked you what your company did would you say, “Web design” or “New Orleans Web design”? Yes, I knowrepparttar 108073 keyphrase is “New Orleans Web design,” but using that phrase interchangeably with “Web design” shattersrepparttar 108074 flow of natural language. Breaking up that phrase will help you retain your appeal torepparttar 108075 engines and your site visitors. It will also keep you from appearing to be over optimized.

3 Steps To Better Sales Copywriting

Written by J.L. Reid

Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:

You’re nothing more than a salesperson.

There’s an old saying inrepparttar “business” that, “a copywriter is a salesperson sitting in front of a typewriter.” True, few of us are using typewriters these days. The principal, however, remains unchanged.

We’re in sales. I know this. You know this. We all know this. Yet why does much ofrepparttar 108064 copy out there, especially ads produced by expensive agencies, seem to missrepparttar 108065 point?

If all we’re doing is sales, albeit transmitted through a written or broadcast medium, then we’d better know what we’re doing.

Startingrepparttar 108066 process

While studying creative writing, I learned this storytelling maxim: every character has a motive for being in a scene. The same is true in a sales situation.

The salesperson’s motive is simple. He wants to makerepparttar 108067 sale and get his commission. But what doesrepparttar 108068 potential customer want?

First, what type of customer are they? Are they ready to make an immediate buy? Are they information shopping, looking for a great deal? Are they even looking for our product or service?

Ask Questions, then Shut-up and Listen

When selling to prospective customers ask questions that get them to reveal their needs. It’s a mistake to sellrepparttar 108069 product onrepparttar 108070 tip of your tongue. “Model X” might work, but if you listen you might discover thatrepparttar 108071 more expensive “Model Z” is whatrepparttar 108072 customer really needs. Once you know whyrepparttar 108073 prospect is there--whether they have an unresolved need, an emotional reason for buying, or they’re just shopping around--tailor your pitch to their specific reason.

Now when you makerepparttar 108074 pitch, tell how your product benefitsrepparttar 108075 customer, rather than rattling off product features you think he cares about.

When You’re Finished, Closerepparttar 108076 Door

By this point your spiel should be unforced. You knowrepparttar 108077 customer’s “hot-buttons” so everything should be smooth sailing.

After you’ve explainedrepparttar 108078 last product benefit, you (asrepparttar 108079 salesperson) are obligated to closerepparttar 108080 deal. The way you do that is simply to ask, “Are you ready to make your decision?” or “Is thisrepparttar 108081 product you’d like to buy?”

Hopefullyrepparttar 108082 answer is yes. If not, then you ask, “When would you be ready to make your decision? Can I contact you then?”

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