Here is my latest article. It may be freely used in ezines, on websites or in e-books, as long as Resource Box is left intact.
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The best things in life may be free, but headline above brings into focus a pervasive and invasive trend on web.
We all know what free means; I shouldn't have to drag out a dictionary definition to spell it out (no pun intended). It looks like, however, that generally accepted meaning is being twisted into something that's not quite free.
Let me explain...
You're at a website and you find a free e-book you like...you click link and up pops another annoying box asking you to send a viral email to some of your friends or associates; or...
You want to subscribe to a free ezine, so you click again...but, again another popup box, please send a viral email to your friends; or...
You're offered a free trial of a piece of software, but before you can get it, there it is again...another box soliciting a viral email to your friends.
So...what's wrong with all that, you ask? Let me answer that with a question: When that telemarketer offered you a free trip to Florida, for a week, and all you had to do was listen to a sales pitch for land, what did you do? It's OK...you don't have to answer that.