Odds are, if you're reading this, you either have or want to have your own business. More specifically, your own Internet business. Obviously, I can't possibly know where you are in your discovery process, but I'll assume you've already read a great deal of information about starting a business; be it online or off.
Assuming I'm right, then you've probably covered some basic steps, such as narrowing in on a specific target market and deciding what your unique selling proposition is. Perhaps you want to turn your hobby into a full time income. Whatever case, you'll need to have a number of things in place in order to do business online. The most obvious is a website.
Unfortunately, this is where much of information you'll see online starts to get fuzzy. What you typically see are comments about how easy it is to create a website "so just go ahead and do it." Often these sites will tell you to go buy a book on HTML, because "it's so easy to learn, you'll have your website created in a weekend."
To an extent I agree. However, mastering HTML isn't something that can be done in a weekend. More importantly, mastering it at a level that will allow you to create a website that projects a polished and professional image takes much more time than most entrepreneurs have.
This might not be case if all you had to worry about was creating your web presence. However, as someone who is diligently working to launch (or expand) a small business, you've typically got to do everything yourself. What follows is only a partial list of things you'll need to be working on, in no particular order.
Anyway, you get idea.
Now, if your "day job" is webmaster for Thingamabobs Inc. then creating a website for your new enterprise WILL be easy. But, if your "day job" is as Doorman at Thingamabobs Inc., you probably don't know your H-T-M-L from your X-M-L from your A-S-P from your M-O-U-S-E.
I can't argue against value of learning HTML. I've spent years learning to program in many different languages and scripting technologies. Having this knowledge is what allows me to provide for my family.
However, for human beings that don't have a background in ways-of-the-web there's a hugely overlooked resource available to anyone willing to invest some time and effort.
Perhaps you've heard of it.