Fireworks Anti-Aliasing Capabilities

Anti-aliasing capabilities have been with Fireworks for quite some time now. With new edition, Fireworks MX 2004 enhanced further its four anti-aliasing options and added two more features.

Its anti-aliasing options include: None Anti-Alias, which disables text smoothing; Crisp Anti-Alias that allows creation of a sharp transition between edges of text and background; Strong Anti-Alias for a very abrupt transition of text edges into background, while preserving shapes of text characters and improving on detailed areas of characters; and Smooth Anti-Alias that lets users create a soft transition between text edges and background.

On other hand, new anti-alias options are System Anti-Alias that uses text smoothing method which can be found in Windows XP or Mac OS X; and Custom Anti-Alias, which provides expert level controls (such as oversampling, sharpness, and strength) over anti-aliasing.

The enhanced features from Fireworks allow users to have a complete toolbox of "sandpaper" for anti-aliasing of text graphics. Users can quickly and efficiently smooth edges of any working text using Fireworks application.

Quite often, word ‘quality’ is over-used. A search on Google renders over 341 million results on word ‘quality.’ Certain individuals use word to describe time spent with much-loved ones. Others use it as an adjective to describe something as tangible as a phone card.

But what makes one phone card a quality calling card versus next one? Is it injection molding of branded name in phone card that defines its quality? Even more curious, what makes for quality web copy? Unlike, a phone card or time spent with cherished individuals, quality copy possesses a few discernible features:

 High impact information value  100 percent original copy  Key word driven  Customer-oriented-- relevant information

Recently, I endeavored to prove theory by conducting a poll on a global network of professionals, Adrants.com. The poll asked participants what motivates their online buying behavior:

A. A stalwart brand identity B. Benefit driven copy C. Testimonials D. A Product Guarantee E. Other

Purposely, I left out price and substituted it with word “other.” By and large, (73 percent of participants) of survey showed that consumers were interested in all four aspects of marketing message (branding, benefits, guarantees and testimonials). Only, 27 percent of respondents chose other and added comment “price.” Thumbs-up, it demonstrates how quality content may outperform price.

Have you ever reached a site and found gibberish for content? The information appears as if an illiterate madman tried their hand at web copy. It’s type of site that does not contain either a relevant or specific message. The sole purpose is to impel visitor to escape quickly with a click elsewhere. What are 4 fundamentals of quality content?

Branding via original copy distinguishes one site from next. It leaves a dent or impression that a business appears to be reputable. Moreover, it sets one site apart from pack. As a result, virtual store is deemed as a resource versus just another portal filled with plagiarized cut and pasted data. (Writing tip: To authenticate your company’s brand, describe what makes your business different from your competition. Remember to detail your company’s specialty or marketing niche.).