If you agree with philosophy about how people tend to buy from perspective of avoiding pain and moving towards pleasure, you know how important it is to your market research, product development and sales strategy to ask good questions and listen very closely to answers.

products, or services, onto first page of a genuine Google search isn’t a

trivial piece of work. In fact, there are four distinct skills that a search

engine optimiser needs to possess. Most people possess one or maybe two of these

skills, very rarely do people posses all four. In truth, to get to all four,

people who are good at two of these need to actively develop other skills.

Now, if you are running your own business, do you really have time to do

this? Is this best use of your time?

Specifically four skills needed for SEO work are: Web Design – producing a visually attractive page HTML coding - developing Search Engine friendly coding that sits behind web

design Copy writing – producing actual readable text on page Marketing – what are actual searches that are being used, what key words

actually get more business for your company?

Many website designers produce more and more eye-catching designs with animations

and clever rollover buttons hoping to entice people onto their sites. This

is first big mistake; using designs like these will actually decrease your

chances of a high Google rating. Yes, that’s right; all that money you have paid

for website design could be wasted because no-one will ever find your site.

The reason for this is that before you get people to your site you need to get

the spiderbots to like your site. Spiderbots are pieces of software used by

search engine companies to trawl Internet looking at all websites, and

then having reviewed sites, they use complex algorithms to rank sites.

Some of complex techniques used by web designers cannot be trawled by

spiderbots. They come to your site, look at HTML code and exit stage right,

without even bothering to rank your site. So, you will not be found on any

meaningful search.

I am amazed how many times I look at websites and I immediately know they are a

waste of money. The trouble is that both web designers and company that

paid money really do not want to know this. In fact, I have stopped playing

the messenger of bad news (too many shootings!); I now work round problem.

So, optimising a website to be Google friendly is often a compromise between a

visually attractive site and an easy to find site.

The second skill is that of optimising actual HTML code to be spiderbot

friendly. I put this as different to web design because you really do need