As people get more accustomed to online advertising, they are becoming more vocal as to why one ad appeals, while others are earning cold shoulder.

According to a survey conducted by Jupiter, a globally recognized resource on ecommerce, most winners and losers have a number of things in common.

And The Winners Are...

According to survey, winning ads:

*Include targeted information. A vast majority (40%) of those surveyed stated that they continue to use Internet as an information resource.

Consider packaging your ad within free information, perhaps by presenting your ad as a resource box at end of a free report. Or weaving examples throughout, encouraging readers to refer to your website for more detail.

*Include statistics. Numbers work, as long as they are realistic. A claim, backed by statistics, tends to be more believable.

*Keep their length appropriate for offer being presented. More information must be provided for higher ticket items, or items that require a great deal of consideration (buying a house, for example). While other ads, that focus on more simple products or services, can be shorter.

*Provide a number of benefits. There's that word again, benefits. It's key to success online, and you'll see it again and again.

Benefits answering 'what's in it for me?' question are far more persuasive than features. Benefits speak to emotions. And vast majority of sales have an emotional element involved.

Make sure you address in your ad how your product or service will fulfill a need, a want, sooth a concern or fear, solve their problem, etc.

This can be a nice little source of free traffic and exposure for your website/ebook/ezine but, if not handled properly it can have its downside.

The biggest problem is that, by joining a whole plethora of ezines your mail box risks becoming very crowded very quickly, and it's easy to become overwhelmed with it all.

This is especially true if some of those ezines send out messages every single day -- as many do.

To get around this, and to keep your free ezine advertising campaign under control, follow these steps:

STEP 1. Create a separate e-mail address for your ezine subscriptions (e.g. my_ezines@.....).

STEP 2. In your email software (e.g. Outlook Express) create a folder (directory) called 'free_ezine_ads'.

STEP 3. Using your e-mail software set up a rule that sends all mails that arrive to your e-mail address 'my_ezines@....' to folder called 'free_ezine_ads'.

STEP 4. Prepare free ad you want to place in ezines and keep a copy of it handy in a text file.

Different ezines have different rules about size of ad they will accept. Study each one carefully and be sure to comply with all their submission guidelines.

You may also want to consider mood and tone of each ezine, and create different versions of your ad for each one.