Ancient PowerPoint Secrets

Written by Laura Bergells

Yes, there are ancient PowerPoint secrets...secrets your grandmother knows and is probably willing to pass down to you.

But what's this you say? Your grandmother has never even heard of Microsoft PowerPoint?

No matter. If your grandma was like mine, she knew something aboutrepparttar power of an effective presentation.

Ancient PowerPoint Secret #1: A little treat. My grandmother was repparttar 145760 master of what you might call a coffee klatsch...getting people together to talk and tell stories underrepparttar 145761 guise of having some sort of treat. In my grandmother’s day,repparttar 145762 treat would usually involve meeting over coffee or tea, and some sort of wonderful, home-baked sweet. And with these coffee klatsches, Grandma would inform and entertain while developing or maintaining treasured relationships.

If you’re in sales, you can learn a lot about PowerPoint presentations from your grandma. Chances are, her coffee klatsch objectives probably aren’t that much different than your PowerPoint presentation objectives. Like Grandma, you want to inform and entertain your audience…and you’ll want to develop and maintain valuable long-term relationships, as well.

I’ve given lots of PowerPoint presentations in my day. And I’ve probably closed more sales over a box of doughnuts than with any single presentation! How can it be any wonder that many coffee shops today offer free, open wireless connections? Coffee shop owners know that duringrepparttar 145763 day, business people often close deals over coffee and treats. The free wireless access that coffee shops offer is an inexpensive, effective lure to attract business people. Inrepparttar 145764 same way, offering your prospects a tasty treat is a friendly, low-cost way to begin a sales relationship.


Ancient PowerPoint Secret #2: A little conversation. Inrepparttar 145765 past six weeks, I closed three deals in coffee shops. I bought coffee and treats for my prospects, popped open my notebook computer, and had a conversation (not a presentation!) about my prospects’ needs. Yes, I developed PowerPoint slides for all three meetings. But I didn’t use PowerPoint to present: I used PowerPoint to guide a conversation.


Now, you know that conversations are two-way, interactive forms of personal communication. But what did your grandmother know? She knew that conversations can be downright entertaining! And that’s yet another ancient PowerPoint secret: a series of conversations are much more effective than any single presentation when it comes to building relationships. So instead of building a massive PowerPoint presentation, why not build a PowerPoint conversation?


Here’s how: start by listening to your prospect. Conversations are all about give-and-take, which involves listening, not just talking. Avoid storming into your first client meeting with an “All About Us” PowerPoint presentation. Your grandma wouldn’t blab her life story to someone she just met: and neither should you!


Instead, ask questions. Find out about your potential clients’ business and what challenges they might be facing. Have a conversation, not a presentation.


Ancient PowerPoint Secret #3: A little more conversation. If you think your or your company can help your new prospect, ask them if they’d like to meet you in a few days…for coffee and treats, of course! Tell your prospect you’ve generated some good ideas for their business based on your conversation, but you’d like a little time to give a little more thought to what they’ve said.

Export to USA ........ Finding North American Importers and Distributors for Your Products

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The United States continues to berepparttar most important market for manufactures from other parts ofrepparttar 145625 world.

American consumers have a strong purchasing power and access to a wide variety of financing and credit options. The American consumer is an ideal buyer for any company that hasrepparttar 145626 right products to match specific demands.

Americans love foreign products.-

Because ofrepparttar 145627 great number of people that come from other parts ofrepparttar 145628 world to live and work inrepparttar 145629 United States there is a growing natural demand to supply such consumers with products from their countries of origin.

Todayrepparttar 145630 United States isrepparttar 145631 non hispanic country where more hispanic people live. Atrepparttar 145632 same time,repparttar 145633 USA is alsorepparttar 145634 region ofrepparttar 145635 world outsiderepparttar 145636 Asian continent, where more people with Asian roots live and work every day.

Identify a profitable market segment at .-

The USA hasrepparttar 145637 greatest variety of market segments and each one of them presents a commercial possibility for your products. For example, if you where a Japanese company you could soon find out that your products besides having a natural demand among Japanese consumers living inrepparttar 145638 USA, could also have a strong demand amongrepparttar 145639 upscale segment ofrepparttar 145640 Latin market living in California or Miami, and also amongrepparttar 145641 socially diverse white - American market.

By implementing a well-detailed marketing and distribution strategy you can discover how to focus on selling to your most profitable market niches. The first step is to analyzerepparttar 145642 level of competition and demand size that you can encounter in each segment.

Research Import Regulations.-

An important aspect that you must take into account isrepparttar 145643 kind of import regulations that you need to comply with before exporting your products. There are tariff and non - tariff import barriers that you need to revise in order to makerepparttar 145644 proper calculations for your market entry in torepparttar 145645 USA. For example if you want to export food products, you will need to takerepparttar 145646 proper steps withrepparttar 145647 FDA before sendingrepparttar 145648 merchandise to North America.

Make your product trademark stand strong.-

The most successful commercial enterprises inrepparttar 145649 United States arerepparttar 145650 ones who understandrepparttar 145651 importance of building and protecting their trademark. As your brand grows stronger, you build a loyal army of long-term customers that will support your commercial activities.

If your brand of products starts having success among a particular market niche, you will notice that other distribution companies covering similar market niches in other parts ofrepparttar 145652 USA will be interested in doing business with your company, thus opening bigger possibilities for your products inrepparttar 145653 future.

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