Anatomy Of An Internet Search Engine

Written by Dave Davies

For some unfortunate souls SEO is simplyrepparttar learning of tricks and techniques that, according to their understanding, should propel their site intorepparttar 142249 top rankings onrepparttar 142250 major search engines. This understanding ofrepparttar 142251 way SEO works can be effective for a time however it contains one basic flaw ...repparttar 142252 rules change. Search engines are in a constant state of evolution in order to keep up withrepparttar 142253 SEO's in muchrepparttar 142254 same way that Norton, McAfee, AVG or any ofrepparttar 142255 other anti-virus software companies are constantly trying to keep up withrepparttar 142256 virus writers.

Basing your entire websites future on one simple set of rules (read: tricks) about howrepparttar 142257 search engines will rank your site contains an additional flaw, there are more factors being considered than any SEO is aware of and can confirm. That's right, I will freely admit that there are factors at work that I may not be aware of and even those that I am aware of I cannot with 100% accuracy give yourepparttar 142258 exact weight they are given inrepparttar 142259 overall algorithm. Even if I could,repparttar 142260 algorithm would change a few weeks later and what's more, hold your hats for this one; there is more than one search engine.

So if we cannot base our optimization on a set of hard-and-fast rules what can we do? The key my friends, is not to understandrepparttar 142261 tricks but rather what they accomplish. Reflecting back on my high school math teach Mr. Barry Nicholl I recall a silly story that had a great impact. One weekend he hadrepparttar 142262 entire class watch Dumbo The Flying Elephant (there was actually going to be a question about it on our test). Why? The lesson we were to get from it is that formulas (like tricks) arerepparttar 142263 feather inrepparttar 142264 story. They are unnecessary and yet we hold on to them inrepparttar 142265 false belief that it isrepparttar 142266 feather that works and notrepparttar 142267 logic. Indeed,repparttar 142268 tricks and techniques are not what works but ratherrepparttar 142269 logic they follow and that is their shortcoming.

And So What Is Necessary?

To rank a website highly and keep it ranking over time one must optimize it with one primary understanding, that a search engine is a living thing. Obviously this is not to say that search engines have brains, I will leave those tales to Orson Scott Card and other science fiction writers, however their very nature results in a lifelike being with far more storage capacity.

If we consider for a moment how a search engine functions; it goes out intorepparttar 142270 world, followsrepparttar 142271 road signs and paths to get where it's going, and collects all ofrepparttar 142272 information in its path. From this point,repparttar 142273 information is sent back to a group of servers where algorithms are applied in order to determinerepparttar 142274 importance of specific documents. How are these algorithms generated? They are created by human beings who have a great deal of experience in understandingrepparttar 142275 fundamentals ofrepparttar 142276 Internet andrepparttar 142277 documents it contains and who also haverepparttar 142278 capacity to learn from their mistakes, and updaterepparttar 142279 algorithms accordingly. Essentially we have an entity that collects data, stores it, and then sorts through it to determine what's important which it's happy to share with others and what's unimportant which it keeps tucked away.

So Let's Break It Down ...

To gain a true understanding of what a search engine is, it's simple enough to compare it torepparttar 142280 human anatomy as, though not breathing, it contains many ofrepparttar 142281 same core functions required for life. And these are:

The Lungs & Other Vital Organs - The lungs of a search engine and indeedrepparttar 142282 vast majority of vital organs are contained withinrepparttar 142283 datacenters in which they are housed. Be it inrepparttar 142284 form of power, Internet connectivity, etc. As withrepparttar 142285 human body, we do not generally consider these important in defining who we are, however we're certainly grateful to have them and need them all to function properly.

The Arms & Legs - Think ofrepparttar 142286 links fromrepparttar 142287 engine itself asrepparttar 142288 arms and legs. These arerepparttar 142289 vehicles by which we get where we need to go and retrieve what needs to be accessed. While we don't commonly think of these as functions when we're considering SEO these arerepparttar 142290 purpose ofrepparttar 142291 entire thing. Much asrepparttar 142292 human body is designed primarily to keep you mobile and able to access other things, so too isrepparttar 142293 entire search engine designed primarily to accessrepparttar 142294 outside world.

The Eyes - The eyes ofrepparttar 142295 search engine arerepparttar 142296 spiders (AKA robots or crawlers). These arerepparttar 142297 1s and 0s thatrepparttar 142298 search engines send out overrepparttar 142299 Internet to retrieve documents. Inrepparttar 142300 case of allrepparttar 142301 major search enginesrepparttar 142302 spiders crawl from one page to another followingrepparttar 142303 links, as you would look down various paths along your way. Fortunately forrepparttar 142304 spiders they are traveling mainly over fiber optic connections and so their ability to travel at light speed enables them to visit allrepparttar 142305 paths they come across whereas we as mere humans have to be a bit more selective.

The Brain - The brain of a search engine, likerepparttar 142306 human brain, isrepparttar 142307 most complex of its functions and components. The brain must have instinct, must know, and must learn in order to function properly. A search engine (and by search engine we meanrepparttar 142308 natural listings ofrepparttar 142309 major engines) must also include these critical three components in order to survive.

The Instinct - The instinct of a search engines is defined in it's core functions, that isrepparttar 142310 crawling of sites and eitherrepparttar 142311 inability to read specific types of data, orrepparttar 142312 programmed response to ignore files meeting a specific criteria. Evenrepparttar 142313 programmed responses become automated byrepparttar 142314 engines and thus fall underrepparttar 142315 category of instinct muchrepparttar 142316 same asrepparttar 142317 westernized human instinct to jump from a large spider is learned. An infant would probably watchrepparttar 142318 spider or even eat it meaning this is not an automatic human reaction.

The instinct of a search engines is important to understand however once one understands what can and cannot be read and howrepparttar 142319 spiders will crawl a site this will become instinct for you too and can then safely be stored inrepparttar 142320 "autopilot" part of your brain.

For Both Search Engines And Real Estate, Location Is Everything

Written by Kirk Bannerman

It's all about location, location, location!

Inrepparttar past...back inrepparttar 141977 days when Google was IT when it came to natural search results...everyone was very focused (or shall we say obsessed?) on Google page rank.

Now that Google is a public company andrepparttar 141978 search business has become competitive (most notably due torepparttar 141979 serious search capabilities now being offered by Yahoo and Microsoft, via MSN), Google has become much more "private" or secretive about things like page rank, backlinks, etc.

As a matter of fact, many are ofrepparttar 141980 opinion that Google is now intentionally displaying outdated page rank and backlink information onrepparttar 141981 Google Toolbar in an effort to maskrepparttar 141982 true workings of Google and to frustraterepparttar 141983 Search Engine Optimization (SEO) community, which had become fairly skillful at "playingrepparttar 141984 Google game". If this isrepparttar 141985 case, then Google page rank fixation is now pure folly.

Another factor that is closely watched by webmasters isrepparttar 141986 Alexa traffic rank. This traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users.

However,repparttar 141987 Alexa user base is only a sample ofrepparttar 141988 Internet population, and sites with relatively low traffic will not be accurately ranked by Alexa due torepparttar 141989 statistical limitations of repparttar 141990 sample.

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