Analysing And Creating Highly Popular Web PagesWritten by David Gikandi
Today's webmaster faces a very common yet disturbing problem: getting a good position on major search engines. How many times have you ever wondered why, no matter what you do, you can't seem to find your site when you do a search for your keywords on Hotbot or Altavista? And you know, therefore, that no one else is finding your site and you are missing out on heaps of traffic. It is a very frustrating feeling common to webmasters.
According to 1999 NEC Research Institute report, Web has over 800 million pages and most major engines only index about 10 per cent of that. To make matters worse, just getting indexed doesn't mean much unless you get indexed and ranked highly for your search terms. That's because most people never bother drill down beyond first 30 links returned on a search.
The good news is that you can tune up your pages to get that top ranking. It is all a matter of careful analysis of current top ranking pages to figure out what text proportions and arrangements you need to use on your pages for them to get that same high rank. It is that simple, and many professional webmasters employ this technique very successfully.
The first step is to analyse pages that are currently ranking at top of searches for keywords related to your business. Search engines look at almost all parts of a web page to calculate its rank. The title, meta tags, body text, links in page, alt tags, comments, form hidden fields and headings all usually count. By looking at exact number of words and keywords in each of these sections in a page that currently ranks highly, then applying those statistics to your own pages, you stand a very high chance of getting a similar high rank. You may not get exact same rank, primarily because search engines also use some other factors such as a page's popularity to adjust their ranking scores. But you will still get a very good rank near page that you analysed.
What you would need to do would be to do a search on a keyword or phrase in a search engine. See what page ranks highest for that keyword or phrase. Make sure that actual page is same one displayed in search results and not a redirected page or a newer page. You do this by comparing file date, file size, and wording on title and description as they are on search engine results and on actual page. If it isn't same page that was indexed, move on to next highest-ranking page. The search engines do not always have most recent copy of a page on their index. For example, engine may have indexed a page on, say, June 12, 1998, and that page ranked 2 on your search. However, that page may have been changed, perhaps extensively, by its webmaster after that indexing was done, on maybe July 1, 1998. But that change may not be indexed yet because engine would revisit that page maybe 2 months later. So if you were doing your search and analysis on June 25, 1998, you would get old version appearing as a top ranking page, but when you click on to it, you would retrieve new version of page. The problem is that it is most likely that new version would not have same ranking as old one! So if you take its statistics and use them, your pages will rank poorly. What you should do always is look a little closer at information you get from your search results. Many engines provide extra information about each page on their results list such as file size. Look at reported file size on search result, then go on to actual page and see whether file size is just about same. On Internet Explorer, you do so by right-clicking on page and choosing Properties menu item from popup menu. Another way of finding out is seeing whether there are any differences in title and description of page on search engine results and on actual page itself. Most engines use page title as title of search listing, and meta description or first few words on a page as description on results. You might find, for example, that title on search result reads 'Super Real Estate Page' and on actual page it reads 'A Big Super Real Estate Page', meaning that page currently available is a modified version of one that was originally indexed at by search engine.
Search Engine Spam: Useful Knowledge for the Web Site PromoterWritten by David Gikandi
Before getting started on using gateway pages and other HTML techniques to improve your search engine ranking, you need to know a little about spam and spamdexing. Spamming search engines (or spamdexing) is practice of using unethical or unprofessional techniques to try to improve search engine rankings. You should be aware of what constitutes spamming so as to avoid trouble with search engines. For example, if you have a page with a white background, and you have a table that has a blue background and white text in it, you are actually spamming Infoseek engine without even knowing it! Infoseek will see white text and see a white page background, concluding that your background color and your page color are same so you are spamming! It will not be able to tell that white text is actually within a blue table and is perfectly legible. It is silly, but that will cause that page to be dropped off index. You can get it back on by changing text color in table to, say, a light gray and resubmitting page to Infoseek. See what a difference that makes? Yet you had no idea that your page was considered spam! Generally, it is very easy to know what not to do so as to avoid being labeled a spammer and having your pages or your site penalized. By following a few simple rules, you can safely improve your search engine rankings without unknowingly spamming engines and getting penalized for it.
What constitutes spam? Some techniques are clearly considered as an attempt to spam engines. Where possible, you should avoid these: