Analysing And Creating Highly Popular Web Pages

Written by David Gikandi

Today's webmaster faces a very common yet disturbing problem: getting a good position onrepparttar major search engines. How many times have you ever wondered why, no matter what you do, you can't seem to find your site when you do a search for your keywords on Hotbot or Altavista? And you know, therefore, that no one else is finding your site and you are missing out on heaps of traffic. It is a very frustrating feeling common to webmasters.

According torepparttar 128218 1999 NEC Research Institute report,repparttar 128219 Web has over 800 million pages and most major engines only index about 10 per cent of that. To make matters worse, just getting indexed doesn't mean much unless you get indexed and ranked highly for your search terms. That's because most people never bother drill down beyondrepparttar 128220 first 30 links returned on a search.

The good news is that you can tune up your pages to get that top ranking. It is all a matter of careful analysis ofrepparttar 128221 current top ranking pages to figure out what text proportions and arrangements you need to use on your pages for them to get that same high rank. It is that simple, and many professional webmasters employ this technique very successfully.

The first step is to analyserepparttar 128222 pages that are currently ranking atrepparttar 128223 top of searches for keywords related to your business. Search engines look at almost all parts of a web page to calculate its rank. The title, meta tags, body text, links inrepparttar 128224 page, alt tags, comments, form hidden fields and headings all usually count. By looking atrepparttar 128225 exact number of words and keywords in each of these sections in a page that currently ranks highly, then applying those statistics to your own pages, you stand a very high chance of getting a similar high rank. You may not getrepparttar 128226 exact same rank, primarily because search engines also use some other factors such as a page's popularity to adjust their ranking scores. But you will still get a very good rank nearrepparttar 128227 page that you analysed.

What you would need to do would be to do a search on a keyword or phrase in a search engine. See what page ranks highest for that keyword or phrase. Make sure thatrepparttar 128228 actual page isrepparttar 128229 same one displayed inrepparttar 128230 search results and not a redirected page or a newer page. You do this by comparingrepparttar 128231 file date, file size, andrepparttar 128232 wording onrepparttar 128233 title and description as they are onrepparttar 128234 search engine results and onrepparttar 128235 actual page. If it isn'trepparttar 128236 same page that was indexed, move on torepparttar 128237 next highest-ranking page. The search engines do not always haverepparttar 128238 most recent copy of a page on their index. For example,repparttar 128239 engine may have indexed a page on, say, June 12, 1998, and that page ranked 2 on your search. However, that page may have been changed, perhaps extensively, by its webmaster after that indexing was done, on maybe July 1, 1998. But that change may not be indexed yet becauserepparttar 128240 engine would revisit that page maybe 2 months later. So if you were doing your search and analysis on June 25, 1998, you would getrepparttar 128241 old version appearing as a top ranking page, but when you click on to it, you would retrieverepparttar 128242 new version ofrepparttar 128243 page. The problem is that it is most likely thatrepparttar 128244 new version would not haverepparttar 128245 same ranking asrepparttar 128246 old one! So if you take its statistics and use them, your pages will rank poorly. What you should do always is look a little closer atrepparttar 128247 information you get from your search results. Many engines provide extra information about each page on their results list such as file size. Look atrepparttar 128248 reported file size onrepparttar 128249 search result, then go on torepparttar 128250 actual page and see whetherrepparttar 128251 file size is just aboutrepparttar 128252 same. On Internet Explorer, you do so by right-clicking onrepparttar 128253 page and choosingrepparttar 128254 Properties menu item fromrepparttar 128255 popup menu. Another way of finding out is seeing whether there are any differences inrepparttar 128256 title and description ofrepparttar 128257 page onrepparttar 128258 search engine results and onrepparttar 128259 actual page itself. Most engines userepparttar 128260 page title asrepparttar 128261 title ofrepparttar 128262 search listing, andrepparttar 128263 meta description or first few words on a page asrepparttar 128264 description onrepparttar 128265 results. You might find, for example, thatrepparttar 128266 title onrepparttar 128267 search result reads 'Super Real Estate Page' and onrepparttar 128268 actual page it reads 'A Big Super Real Estate Page', meaning thatrepparttar 128269 page currently available is a modified version ofrepparttar 128270 one that was originally indexed at byrepparttar 128271 search engine.

Search Engine Spam: Useful Knowledge for the Web Site Promoter

Written by David Gikandi

Before getting started on using gateway pages and other HTML techniques to improve your search engine ranking, you need to know a little about spam and spamdexing. Spammingrepparttar search engines (or spamdexing) isrepparttar 128217 practice of using unethical or unprofessional techniques to try to improve search engine rankings. You should be aware of what constitutes spamming so as to avoid trouble withrepparttar 128218 search engines. For example, if you have a page with a white background, and you have a table that has a blue background and white text in it, you are actually spammingrepparttar 128219 Infoseek engine without even knowing it! Infoseek will see white text and see a white page background, concluding that your background color and your page color arerepparttar 128220 same so you are spamming! It will not be able to tell thatrepparttar 128221 white text is actually within a blue table and is perfectly legible. It is silly, but that will cause that page to be dropped offrepparttar 128222 index. You can get it back on by changingrepparttar 128223 text color inrepparttar 128224 table to, say, a light gray and resubmittingrepparttar 128225 page to Infoseek. See what a difference that makes? Yet you had no idea that your page was considered spam! Generally, it is very easy to know what not to do so as to avoid being labeled a spammer and having your pages or your site penalized. By following a few simple rules, you can safely improve your search engine rankings without unknowingly spammingrepparttar 128226 engines and getting penalized for it.

What constitutes spam? Some techniques are clearly considered as an attempt to spamrepparttar 128227 engines. Where possible, you should avoid these:

Keyword stuffing. This isrepparttar 128228 repeated use of a word to increase its frequency on a page. Search engines now haverepparttar 128229 ability to analyze a page and determine whetherrepparttar 128230 frequency is above a "normal" level in proportion torepparttar 128231 rest ofrepparttar 128232 words inrepparttar 128233 document. Invisible text. Some webmasters stuff keywords atrepparttar 128234 bottom of a page and make their text colorrepparttar 128235 same as that ofrepparttar 128236 page background. This is also detectable byrepparttar 128237 engines. Tiny text. Same as invisible text but with tiny, illegible text. Page redirects. Some engines, especially Infoseek, do not like pages that takerepparttar 128238 user to another page without his or her intervention, e.g. using META refresh tags, cgi scripts, Java, JavaScript, or server side techniques. Meta tags stuffing. Do not repeat your keywords inrepparttar 128239 Meta tags more than once, and do not use keywords that are unrelated to your site's content. Never use keywords that do not apply to your site's content. Do not create too many doorways with very similar keywords. Do not submitrepparttar 128240 same page more than once onrepparttar 128241 same day torepparttar 128242 same search engine. Do not submit virtually identical pages, i.e. do not simply duplicate a web page, giverepparttar 128243 copies different file names, and submit them all. That will be interpreted as an attempt to floodrepparttar 128244 engine. Code swapping. Do not optimize a page for top ranking, then swap another page in its place once a top ranking is achieved. Do not submit doorways to submission directories like Yahoo! Do not submit more thanrepparttar 128245 allowed number of pages per engine per day or week. Each engine has a limit on how many pages you can manually submit to it using its online forms. Currently these arerepparttar 128246 limits: AltaVista 1-10 pages per day; HotBot 50 pages per day; Excite 25 pages per week; Infoseek 50 pages per day but unlimited when using e-mail submissions. Please note that this is notrepparttar 128247 total number of pages that can be indexed, it is justrepparttar 128248 total number that can be submitted. If you can only submit 25 pages to Excite, for example, and you have a 1000 page site, that's no problem. The search engine will come crawling your site and index all pages, including those that you did not submit. Gray Areas There are certain practices that can be considered spam byrepparttar 128249 search engine when they are actually just part of honest web site design. For example, Infoseek does not index any page with a fast page refresh. Yet, refresh tags are commonly used by web site designers to produce visual effects or to take people to a new location of a page that has been moved. Also, some engines look atrepparttar 128250 text color and background color and if they match, that page is considered spam. But you could have a page with a white background and a black table somewhere with white text in it. Although perfectly legible and legitimate, that page will be ignored by some engines. Another example is that Infoseek advises against (but does not seem to drop fromrepparttar 128251 index) having many pages with links to one page. Even though this is meant to discourage spammers, it also places many legitimate webmasters inrepparttar 128252 spam region (almost anyone with a large web site or a web site with an online forum always has their pages linking back torepparttar 128253 home page). These are just a few examples of gray areas in this business. Fortunately, becauserepparttar 128254 search engine people know that they exist, they will not penalize your entire site just because of them.

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