People who sell information are still very unfamiliar with profitable marketing advantage online newsletters can actually be to their business. In fact, most of these people will avoid them completely simply because they don't understand them; even though newsletters carry an air of prestige about them.
Most of us are already familiar with what a newsletter is. Almost every church, organization, club or group publishes their own newsletter for their particular members. Then, there are corporate newsletters that are distributed by larger companies. In this case, newsletters are normally given to employees to keep them in touch with management activities and new policies and procedures.
There are also some national newsletters. These are normally targeted to a specific group of people like business managers and corporate executives. There is a BIG difference between newspapers and newsletters.
Newspapers normally contain "whole" story, while newsletters only present "cream of crop," or "best of best" in a condensed format. In addition, newsletters are short, while newspapers are long. If you receive a company newsletter, you can read every single word in less than 20 minutes. But do you know anyone that reads every single word of a newspaper? Don't most people just flip through pages and only read what is interesting to them?
Online newsletters are intended for a specific target market. Look at some of examples we have cited previously. Club newsletters are published for its members, just like church newsletters are published for their congregation. You never find a Baptist Church taking out a 12-month subscription for a Catholic newsletter. And you never see Accountants subscribing to Cake Baking monthly newsletter. Newsletters are intended for a specific target market.