A few years ago when I first started my online home business I didn't have a clue regarding how to go about it. I had never done any Internet marketing, and didn't know anything about websites or search engines or any of that other online business stuff...in short, I was a complete rookie. In retrospect, two major things that really helped me was that I refused to be intimidated and I kept a realistic perspective (both in terms of initial financial results and time frame necessary to become successful).
I know from my own years of experience that relatively few business ventures are started on Internet by people with experience, motivation, determination, backing, and support that it takes to even have a reasonable chance of success.
Real online business people are those who work hard, who immerse themselves deeply in marketing and advertising, and who put in long hours in beginning in order to see their Internet-based businesses succeed.
Achieving success in an online business is not difficult to comprehend. There is indeed a learning curve, but it's not brain surgery. The process of learning isn't as much issue as are personal traits of motivation and determination.
Develop your marketing plan and execute it. There's no magic in this online home based business stuff. We're talking real world here. It's not nearly as romantic as winning lottery, yet many of thousands of people I have helped to start up their home businesses on Internet clearly came in with what I have come to refer to as "magic/lottery" mentality. Many of those folks went off to chase another rainbow after a few months, but some of them also came to their senses and buckled down to develop very successful home based businesses.
Run, don't walk, away from all of those people that offer you "shortcuts" or "success secrets" (probably in exchange for some of your money). I mean, if they had it all figured out, why would they sell this "magic answer" to you for a few bucks instead of just keeping it private and then making tons of money for themselves? (I'll leave it to you to connect dots)
A key point to always keep in mind is that...business is business. Regardless of whether you are on Internet or operating a business in a shopping mall. The same fundamental principles apply to both businesses.
1) You need to have a product, or products, to sell.
2) You need to advertise to get customers to buy your products.
3) You need to provide support to your customers who buy your products as a result of your advertising efforts.
4) You need to build a loyal customer following, so you can maintain a profitable business over a period of time.