Way back in last century (1991, actually) a survey was conducted by my research firm, MarketWave, Inc., of over 6,000 people who were not, nor had ever been, business owners.
The question was a simple one: If all obstacles were removed, would you like to own your own business?
In other words, if what ever was stopping you from starting a business didn't exist, would you at least attempt it? Basically, would you prefer to be an entrepreneur, or an employee?
Eighty five percent said "Yes, they'd prefer to work for themselves". Which means 15% misunderstood question on survey. After all, if what ever concerned you enough to not attempt a business venture didn't exist, then you'd have no fear of doing so.
I mean, who wouldn't want to be in control of their own life? To have freedom to make their own decisions, work their own hours, and write their own pay check?
Even using conservative 85% figure, that would mean about 200 million Americans want to start their own business, but have never even attempted it! There must be some pretty compelling reasons, we thought, so we set out to find out what they were. To no one's surprise, it was never about preferring to work for someone else's business, but rather incapacitating fear of starting their own.
And it was same four fears, every single time. It takes too much money. They didn't have tens-of-thousands, or hundreds-of-thousands of dollars to invest in a business (and they didn't know anyone else who did).
It takes too much time. They didn't want to work 80 hours a week for first year or two to get their business going. There's too much risk. Over 56% of all businesses fail in first two years, and they'd have to quit their job, so there was no safety net.
They didn't know how. They'd never taken any business courses. They had no business experience. They don't know anything about taxes, accounting, marketing, and they myriad other skills a good entrepreneur must possess.
Not all responded with all four objections, although most responded with more than one. Surprisingly, "I don't know how" was most common response. A lot of folks said they wished they had taken plunge earlier in their lives, but they just weren't Mavericks they once were. They had a mortgage to pay and a family to feed. They felt is was - too late.
Now comes fun part.
Would you ever consider going into business for yourself if; total start up costs were under $500, total time investment could be as little as 5-15 hours a week, you could continue to work in your present job until income from your business was sufficient to earn you at least an equal income, so there is little risk, and best of all, there were numerous consultants available to you who are experts at running this business, who would train and advise you personally, for an unlimited number of hours, for entire life of your business, absolutely free!
Not only that, but there is another company that will take care of all your research and development, labeling, inventory, shipping, payroll, payroll and sales taxes, most legal questions, and so on. And, this company will do this for you every month, for life of your business, for around, oh, $25.00 a year?
Right now, your probably remembering old adage "If it sounds too good to be true..." Fine. But, hypothetically, would you consider it if all this were true? "Well, sure..." you're probably thinking, "...but there's got to be a catch." Not only is there no catch, I didn't even hype pitch by one iota. These are exactly conditions in which thousands of successful network marketing ventures have begun.
Sure, some overly zealous networkers may tell you how rich you're going to get, how easy it is, and how fast it will happen. Please note, I didn't say that!
Network marketing is a serious business, no less than any other you might consider earning your living at for rest of your life. The reality is, network marketing is hard work, it takes time, and you'll probably lose some money in beginning.
The difference is, most of hardest work is done by someone else, your work is done when you choose to do it, it typically takes a few months to turn a profit (some accomplish this in first month) rather than a few years, and what amount you might lose at first has one, two, maybe even three fewer digits compared to start up losses of most conventional businesses. Yet, you can still reap tax benefits of operating your own business, and you have just as much, if not more income potential as most conventional businesses!
Imagine becoming financially independent in one to three years without having to spend thousands of dollars each month, without having to work long hours seven days a week, without even having to quit your job during development stage, and without having to get a business degree, or hire someone who has one?