An Often Overlooked Secret of Marketing and Negotiating for Real Estate Investors Looking for Deals

Written by Jason Van Orden


When you call sellers, what do you say? When you sit down to write a marketing postcard to find deals, what do you write? When you go to negotiate price and terms, how do you present it?

These are scary situations and it is not unusual to be at a loss for words at such times. In fact, you may avoid these situations all together just so you don’t have to facerepparttar overwhelming fear.

I want to help you erase that fear and findrepparttar 119623 words that will give you confidence to call sellers, write advertising, and present offers. The concept I am about to present is fundamental in developing a successful marketing message.

Have you ever read an ad like this?

“The Braun® Multiquick Hand Blender offers a 200-watt motor, stainless steel shaft, five-blade chopper attachment, and aerator head.” (Karen Thackston 2004)

Why inrepparttar 119624 world would I buyrepparttar 119625 Braun® Multiquick Hand Blender after reading this description? Why should I care about a 200-watt motor or a stainless steel shaft? I am sure this is an accurate description ofrepparttar 119626 product’s features, but why do I care? What if it read like this?

”The Braun® Multiquick Hand Blender is a priceless tool for any cook with a busy schedule. Its powerful motor enables you to chop, whip, puree and blend with lightning speed. Its stainless steel shaft holds up to years of use without bending or breaking. The Multiquick's five-blade attachment gives yourepparttar 119627 ability to finely chop or grate evenrepparttar 119628 hardest cheeses and nuts with ease. Andrepparttar 119629 specially designed aerator head incorporates air intorepparttar 119630 liquids and sauces you blend, making them light and fluffy. You'll create delicious meals with ease and be out ofrepparttar 119631 kitchen in record time.” (Karen Thackston 2004)

OK. So if I want to blend at lightning speed and make my sauces light and fluffy or if I want to finely choprepparttar 119632 hardest of nuts without breaking or bending my blender, then it sounds like this isrepparttar 119633 appliance for me.

What was different between these two descriptions? The first only listed features. The second communicatedrepparttar 119634 benefits. The first is more aboutrepparttar 119635 product. The second is more about what is in it for me.

A feature is simply an attribute of a product or service. A benefit is what/howrepparttar 119636 feature adds value torepparttar 119637 customer. Successful salesmanship communicates benefits.

Let me give you just a couple more examples.

“Open 24 Hours” is a feature.

A benefit that speaks value to your prospect is, “When your pregnant wife craves pickles and ice cream at 3 a.m., you know where to get it.”

Here is a real estate example:

“We buy houses subject-to” is meaningless. Try this: “I can take over your payments starting next month and help you avoid paying two house payments when you move.” That speaks to whatrepparttar 119638 prospect wants & what keeps him up at night. Communicate your benefit in a way that brings emotion, fear and desire torepparttar 119639 surface.

Making Money With Niche Products

Written by Duane Marx


This is a basic guide to help you make money with niche products.

And to make this very easy let’s sell a digital or information product in any ‘niche market’ of your choice. OK let’s get started.

First we need to find a product to sell and there are a number of different ways to do this. You could join a monthly club that creates niche products. This is exactly what I do with ‘Nicheology’. Jimmy D. Brown and Ryan Deiss have done an excellent job with this. The only problem is it’s very hard to get into because they have a limited number of members they let in (1500).

Another way is to buy resale rights to niche products.

And of course you could create your own niche products or have a ghostwriter do it for you.

After you have your niche product you will need a domain name. Try to think of a few different names because your first choices may not be available. Choose a short name and it will be easier for people to remember. If possible get a domain name ending with (.com) You should also try to get a name to match your product. And maybe use keywords in your domain name to get a better listing on search engines.

And you will need a hosting company. The purpose of hosting company is to keep your website running properly. They will make sure everything is working properly so your customers can navigate through it and buy your product or service. So this is a very important responsibility. You may find some free hosting companies, but you really do get what you pay for. So it may be better to use a paid hosting company.

Also when you start promoting and selling some of these services you can make some extra money too.

You’ll need an autoresponder to send out emails automatically. You can automate a lot of your every day business tasks leaving more time for you to concentrate on more important things like marketing and promoting your products. With an autoresponder you can send out email advertisements to everyone on your list at predetermined intervals, automaterepparttar delivery of several different mini courses all at once, send out sequential emails automatically whenever someone buys one of your products, have all of your digital products sent out automatically and collect names and email addresses and add them to your list of customers and much, much more.

To collect money for your products you will need a payment processor. Make sure that you accept credit cards because most transactions will be made with them. But you should also consider other options as well, like accepting checks and money orders. And you may want to use PayPal and ClickBank. The more ways you can collect moneyrepparttar 119622 more sales you’ll make.

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