The Internet is biggest revolution in communication and information era. Internet is millions of computers connected to each other via phone lines and also via satellite. The content of Internet consists of everything that is information-related and can be transmitted and stored as text, image, video and audio: i.e. in all electronic forms information can be stored. As I am writing more than 200 millions people are connected in this worldwide network, accessing all kind of information products.It also means that nearly in every corner of this planet there are computers connected or potentially connected to each other.

You need therefore a computer with modem and Internet Browser software to access this information world. When you have provided yourself with that you need to dial in an Internet Service Provider, which will allow you to access whole web through its servers.

The Internet Browser has several commercial names and appearances, like Internet Explorer, Netscape, Opera and Monzilla. The windows that opens when you launch Internet Browser has at least a blank field in which you can enter web address of page you are looking for; at least a window to show you content of page and some basic buttons to go back and forward among pages, or scroll up and down on same page. Every Internet page has a unique address called URL, which stands for Unique Resource Locator. This is unique address of a web page; like your house, any page on Internet has a unique address, which appears like this: www.nameofthewebpage.com or .org, .us, .de, .org.

Imagine that you can chat with your pal in Australia, or China or Japan or California in real time at cost of a local call: this is one of numerous usages you can make of Internet. When your local is too small for you, you can get global – you can reach most remote computer on earth.

What said above is just to show you how powerful World Wide Web can be in making world smaller. Communication and Information are then two words that will certainly put you on right track when trying to understand what Internet is. Information and communication supported by computers and phone lines or satellites: this is what keeps Internet alive. But without you, Internet USER, all this wouldn’t have any sense.

As it allows you to communicate information, Internet is not only a place of ideas, but also a place of action. This means that you can do your shopping through Internet; you can actually buy anything you would in a normal shop down road. And of course, you could open your commercial web site where you could sell to world your special product. One of biggest mistakes is to believe that you can only sell information via web. That’s wrong. You put on your web site information that sells, and it would sell products which are non-information products, but 3D objects existing outside web page or services to be provided outside world wide web.

One of interesting usages you can make of Internet is banking. You can access your own bank account, view statement and even manage your funds, paying bills or receiving money.

The aim of this article is not to list all that you can do, but to give you a hint of what you can do over Internet. You are sitting at your computer in own room, or office, anywhere in world and it wouldn’t make a difference to you where information you are accessing is physically located.

In order to have an Internet Experience of a certain quality you need to take care of some technical factors together with some basic knowledge. In first place, speed is a key factor: how fast is your connection to your ISP? This is a crucial point. Generally speaking information travels in seconds from one corner of world to other; where you may experience slow down is in segment that goes from your computer to your ISP. This is why you should have a good phone line connection – ISDN or Broadband, via cable or satellite. In this way your Internet experience is fully enjoyable.

Once your speed connection is satisfactorily solved, you need to know what you are looking for over Internet and how to find it, if you wish to make your Internet experience productive and worthwhile. I cannot tell you what you should look for, but I can give you some indication on how to find it.

Email recipients read with one finger on delete key. One click and your email is gone. Internet users surf Web with their finger poised on mouse button. One click and they’re gone. As a web site owner or ezine publisher, you must have good content, but to keep your customers from clicking away or hitting delete key, you must strive to make their online reading experience as easy as possible.

Reading online is about 20% slower than reading from print and a lot harder on eyes. And although people browsing Web are looking for information, they’re also very impatient. For these reasons, most visitors to your web site will only scan your content; they won’t read it.

You probably scan when you read newspaper so you know what I mean. You glance at headlines and from there choose article you want to read. This happens on Web, too, but even more so. Within an article or web page, people will scan for sub- headlines. So, whereas they’ll read whole article in newspaper, they’ll only read bits and pieces of it on Web.

Armed with this knowledge, you can make your content much easier for people to read.

1. Provide a Table of Contents at beginning of long pages.

Adding a Table of Contents to beginning of your article or ezine enhances a reader’s experience.

Here’s a comment from one of my ezine subscribers: "First off, I really like ‘Tell-em-what-they're-going-to-get’ approach to header of your ezine. Just had to tell you."

He’s talking about my Table of Contents, something so simple, yet it warranted a comment from a reader.

If your article or ezine is in HTML format, use "named anchor" tag to make items in your Table of Contents "clickable."

Note: Not everyone’s email software renders HTML properly. Always offer your readers a plain text version of your newsletter. One day we’ll all use HTML for our ezines, but we’re not quite there yet. Some autoresponders and email management software will "sniff out" a recipient’s ability to render HTML and deliver appropriate email (for this to work, you have to write two versions of your newsletter -- one in plain text and one in HTML).

2. Break up your page with sub-headlines.

Provide your readers with ability to scan your page and pick out topics that interest them. If you don’t provide sub- headlines, there’s a very good chance your readers will skip page entirely.

On a web page or in an ebook, use a different colour for sub- headlines or bold them. Use underlines on web pages cautiously as readers may think text is a link. In a text-based ezine, you should indicate sub-headlines with bullets, asterisks, numbers, or arrows (made up of dashes and a right-angle bracket).

You can also type headings in all capital letters, but this will make them harder to scan. Most people use shape to help them recognize words. If you use all capital letters, you

remove this ability and slow reader down. Remember, impatience is norm on Internet, so try not to put up any roadblocks to easy reading.

3. Break up passages.

Notice how all my paragraphs are short? No more than a few lines each? I strive to keep each paragraph to no more than 100 words. That’s to provide small chunks of information that can be easily digested.

Note: Just because a paragraph is 109 words, doesn’t mean you have to automatically try to break it into two smaller paragraphs. Just use common sense and you’ll be fine.

4. Create white space to reduce eye-fatigue.

Breaking up your page into small paragraphs creates plenty of white space to rest reader’s eyes. It’s important to minimize readers’ fatigue so they’ll keep reading. If this article were written as one long chunk, you wouldn’t be reading it by now, especially if you were reading it online.

5. Use short sentences.

As you may also have noticed, this article is not made up of long, convoluted sentences. Each sentence is fairly short and therefore easily read at a glance.

You don’t want to tax readers thinking either. Shorter sentences are easier to understand and digest. If you want people to "get your message," keep your sentences short.

6. Use short lines of text.

When writing your ezine, use a text editor and set it to put a hard return after every 65 characters. That will ensure your ezine articles have short lines that can be read at a glance. I use TextPad for this (http://www.textpad.com).

When I’m finished writing my ezine content, I cut and paste text into my autoresponder and it retains hard returns. You can also cut and paste your text into body of an email.

On your web page, use a table to contain your text. Do not set your table to 100% width. If you do, it will stretch to fit any sized browser and your lines of text will end up long and difficult to read.

7. Use bullets.

Bullets are read even by scanners.

8. Enclose text in boxes or indent it.

If you indent text, put a Horizontal Rule before and after it. This trick makes it look boxed, but is more sophisticated than using a table with a border.