What is an autoresponder, and how will they help your business?
An autoresponder system for your site can increase your efficiency, save you time, and ultimately, by providing more information to your customers, increase your profits.
In short, an autoresponder is an automated "e-mail-on-demand" system that automatically responds to e-mails sent to specific addresses.
Now, let me go into a bit more detail so you can have a clearer understanding...
Have you ever used a "fax-on-demand" system? You know, ones where you dial a certain fax number and automatically receive a fax back without actually interacting with someone?
If so, you know they're great because they allow you, customer (or person seeking information) to get that important info quickly and easily.
Well, e-mail autoresponders work in exactly same way, only you send an e-mail to a specific address and get a pre-written response back.
But there was a problem...
For a long time, functionality of autoresponders was very limited in that you could only receive one message back. That made autoresponders a great way to send information, but they weren't too effective at increasing sales.
Because it normally takes 5-7 exposures (or "contacts") to a product or service before most people will buy. Clearly, only creating one contact with a single autoresponder message wasn't getting job done; people simply weren't being exposed enough to product. More importantly, trust and credibility were not being built.
Now, that's all changed. With today's new "smart" autoresponder systems, you can send a series of follow-up messages that can really increase your response rate!
Here's how smart autoresponders work:
You set up a what's called a "sequential" autoresponder that sends out a series of messages on set number of days. For example, message #1 may go out immediately, message #2 in two days, #3 three days later, and so on. In doing so, you can "stagger" your contacts with potential customer and not overwhelm them -- but at same time, you're making those critical exposures needed to make sale.