An Introduction to (Smart) Autoresponders

Written by Micah D. Cranman

What is an autoresponder, and how will they help your business?

An autoresponder system for your site can increase your efficiency, save you time, and ultimately, by providing more information to your customers, increase your profits.

In short, an autoresponder is an automated "e-mail-on-demand" system that automatically responds to e-mails sent to specific addresses.

Now, let me go into a bit more detail so you can have a clearer understanding...

Have you ever used a "fax-on-demand" system? You know,repparttar ones where you dial a certain fax number and automatically receive a fax back without actually interacting with someone?

If so, you know they're great because they allow you,repparttar 125110 customer (orrepparttar 125111 person seeking information) to get that important info quickly and easily.

Well, e-mail autoresponders work in exactlyrepparttar 125112 same way, only you send an e-mail to a specific address and get a pre-written response back.

But there was a problem...

For a long time, functionality of autoresponders was very limited in that you could only receive one message back. That made autoresponders a great way to send information, but they weren't too effective at increasing sales.

Here's why:

Because it normally takes 5-7 exposures (or "contacts") to a product or service before most people will buy. Clearly, only creating one contact with a single autoresponder message wasn't gettingrepparttar 125113 job done; people simply weren't being exposed enough torepparttar 125114 product. More importantly, trust and credibility were not being built.

Now, that's all changed. With today's new "smart" autoresponder systems, you can send a series of follow-up messages that can really increase your response rate!

Here's how smart autoresponders work:

You set up a what's called a "sequential" autoresponder that sends out a series of messages on set number of days. For example, message #1 may go out immediately, message #2 in two days, #3 three days later, and so on. In doing so, you can "stagger" your contacts withrepparttar 125115 potential customer and not overwhelm them -- but atrepparttar 125116 same time, you're making those critical exposures needed to makerepparttar 125117 sale.

Re-Evaluating Internet Marketing Costs

Written by Micah D. Cranman

Free is good. Free is great because it doesn't cost anything. That's probably why so many marketers have a tendency to gravitate towards free methods of promoting their site. It makes perfect sense.

However, what many Internet marketers forget is that nothing is free -- absolutely nothing. It's a simple, fundamental concept of economics: "There are no free lunches." If you spend time implementing a free marketing method, you've still incurred a cost: your time.

And many people forget that time is your most precious resource; you only get so much of it no matter what you do. So, consider that, depending on what your time is worth to you in dollars, it may be more "expensive" for you to use free marketing yourself than to pay someone else (or another company) to market for you.

Furthermore, remember that you can make your time more valuable by using it only for your most important business activities and therefore making your business more profitable -- yet another reason to pay for marketing and let someone else take care of it for you.

That said, let me recommend a few popular "paid" marketing services. You might be surprised at how much money you "save." - It's a pay-for-rank search engine. Basically, you set up an account and you place a bid on certain keywords. When someone searches for one of those keywords, your site shows up inrepparttar listings ranked based on how much you bid in relation torepparttar 125109 other people who bid for keywords. You pay only when someone clicks onrepparttar 125110 link to your site, not when itrepparttar 125111 listing is shown. Visit - In case you don't know, a listing in Yahoo's directory can bring you hundreds of visitors per day. It used to be free to request inclusion in Yahoo's directory, but now they've moved to a fee-based system for businesses. The cost to submit your site to Yahoo for review is $195, no small sum for a small business, but it's dirt cheap when you consider how much traffic a listing can bring you. Visit Yahoo and how to suggest a site to Yahoo.

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