Marketing: An Internet Marketing Strategy That Works

An Internet Marketing Strategy That Works

Written by Joy Gendusa

These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part of just about any business, small or large.

You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them.

Promoting your web site on-line and building traffic is repparttar subject of thousands of web sites, e-zines, books, courses and seminars. Using repparttar 143312 web to promote your site, however, assumes that your customers are surfers. But there is a large percentage of our population that is not as savvy with repparttar 143313 internet as we would like them to be.

So, what about repparttar 143314 large percentages of repparttar 143315 population who are not? They will only find out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these are repparttar 143316 easiest and cheapest prospects for you to reach off-line.

Key Off-Line Internet Marketing Strategies

Here are some of repparttar 143317 ways to make your web site known (this list was taken directly from repparttar 143318 Traffic Building Volume of Ken Evoy's brilliant book, Make Your Site Sell! 2002:

• TV, print and other advertising

• Stationary and business cards

• Catalogs, fliers, billboards, blimps, etc.

• Direct mail (prominently on every document)

• Telemarketing (make it part of repparttar 143319 script)

• News releases to targeted media.

The main principle, to which you can add all your imagination, is INTERNET MARKETING STRATEGY INCLUDES ANY AND ALL MEANS OF GETTING YOUR WEB SITE KNOWN AND VISITED BY TARGETED PROSPECTS. Unless you have a high budget, repparttar 143320 TV, radio, classified ad route is not recommended but if you do run ads, be sure to mention your web site everywhere. Make it part of your Internet Marketing Strategy.

How To Build Permission Based Email Lists

Written by Andre Plessis

It's never too early to start building your email list, and it doesn't matter if you have 100 subscribers or 100,000! This article will show you how to build your email list quickly and easily so you can start reaping repparttar

benefits of reaching out to your targeted audience. 1. Feature a Sign-Up Form on Each Page of Your Site .

2. Promote Benefits on repparttar 143272 Sign-Up Page . Enhance subscription value with sample emails, free samples, free report, ebooks etc.

3. Optimize current and archived newsletters for search engines to increase traffic and subscriptions.

4. Include .Send to a Friend. Options . Generate new subscribers with minimal effort if bundled with promotional campaigns.

5. Use Direct Mail and Magazines . Encourage email subscriptions on all print ads.

6. Promote Sign-Ups in Confirmation. Add messages and links to opt-in pages of all confirmation and transaction emails.

7. Include Opt-in Line on Credit Card Receipts.

8. Add Opt-in Message to Warranty and Product Registration Cards.

9. Add Sign-Up Message to Invoices.

10. Display Opt-in Forms at repparttar 143273 Cash Register . Give them an incentive in exchange to them sharing their email addresses. An approach used by restaurants and retailers to advertise weekday discounts, etc.

11. Add Sign-Up Message to Invoices.

12. Promote Your Email/Newsletter in Articles. Include a reference and link to your newsletter on articles in trade and other publications.

Cont'd on page 2 ==>