I subscribe to dozens of newsletters/ezines because I'm always looking for more and better information, solutions, strategies, answers, tips, tricks, etc. I don't think I'm unique either. In fact most people who are determined to make their living online, get as many or more newsletters than they can handle.

In past few weeks, I've begun to take notice of an interesting phenomenon.

Two new ebooks, and a program which is supposed to bring you more traffic, were all introduced around same time. I happen to subscribe to newsletters of prime sources for each of these new offers.

Both of ebooks come with resale rights. The traffic program, which is free, has a multi-level scheme, whereby a user's benefits increase by introducing new users who in turn introduce new users and so on.

Now here's where it get's interesting. Within a day or two of receiving these offers from prime source, same offers started pouring in from all sorts of newsletter publishers.

In other words, they bought ebook(s) and/or signed up for traffic program, got out their lists and got busy. And they wasted no time.

Now, this probably happens all of time, but it was first time that I actually stopped to watch it take place.

This "phenomenon" brought up folowing questions.

1) Is there any money to be made on products when resale rights are so easily obtained?

1. Have your own web site and domain name. The benefits of this are that you have a shorter URL, it is more memorable, and it gives you more credibility. You also have more control over what is presented on your web site.

2. Identify your niche and your market. If you don't know who you are selling to it won't make any difference what your product is. Fishing enthusiasts won't have much interest in hunting equipment. Untargeted advertising is a waste of time and money.

3. Strive for a high ranking in search engines. While most experts agree you get a lot of traffic from a good ranking in search engines, they will also tell you not to spend a lot of time seeking a high ranking. You wind up spending so much time on it that it becomes counter- productive.

4. Develop or obtain a product suitable for your niche and target audience. Here again, you would not try to sell make-up to a male audience. Your product must match needs or wants of your target audience.

5. Advertise, test and track. Create ads that are effective and continually test them to insure you are obtaining results you desire. The experts continually stress that you must test, test, test. You won't know how effective your ads are unless you track them.

6. Write articles and get them published in various ezines across Internet. This is one of better ways to establish your credibility and gain maximum exposure.

7. Publish your own ezine. This is absolute best way to establish your credibility and gain response to your ads. You can also grow a large list of opt-in subscribers who actually accept advertising from you.