An Ingenious Way to Use Wordtracker . . . that's actually easier too! (Part 2)

Written by Robin Nobles

(Continued from Part 1)

Now, let's look at a "new" way to use Wordtracker, John's step- by-step approach:

To write this article, I came up with a real-life example and I started at step #1, just like you will do with your own site.

Let's say that your client sells aromatherapy supplies overrepparttar Internet. Your first step is to try to determinerepparttar 128041 target audience. Who would be buying aromatherapy supplies? One target audience would be people with stress in their lives who want to use aromatherapy as a way of relaxing. So, let's try that angle and see what we come up with.

* Go to Comprehensive Search at Wordtracker ( and type in "relaxation." Click Proceed.

* Scroll towardrepparttar 128042 bottom ofrepparttar 128043 page and click on "Check boxes off."

* Scroll back torepparttar 128044 top, and look atrepparttar 128045 various choices. Remember thatrepparttar 128046 "Predict" column isrepparttar 128047 predicted traffic you could expect to get for each of those keyword choices from all ofrepparttar 128048 major engines and directories in one day.

* Begin marking keyword ideas, allrepparttar 128049 while thinking of a strategy to pull in traffic for your client's site throughrepparttar 128050 target audience.

* Scroll back torepparttar 128051 bottom ofrepparttar 128052 page and click on "Option 2: Competitive Search."

* Choose MSN and Google, since those two engines haverepparttar 128053 potential of bringing in a lot of traffic to most Web sites. Of course, you can choose any two engines or directories that you'd like. Click Proceed.

* What did we find? "Relaxation" and associated words were not good choices, becauserepparttar 128054 KEI in comparison torepparttar 128055 projected traffic was too low. Targeting those keywords just wouldn't have been worthrepparttar 128056 effort for such a low amount of traffic. Keep in mind that this is a real-life example, so this is certainly something that could happen to you when doing this strategy yourself.

* So, we went back torepparttar 128057 drawing board and tried "aromatherapy." Again, not a good example.

* Then, we tried "massage." After all, aromatherapy oils are used when giving massages, and people who are interested in massages would be a perfect target audience for aromatherapy supplies.

* After studyingrepparttar 128058 Wordtracker results forrepparttar 128059 MSN and Google search engines for words that include "massage," we pickedrepparttar 128060 third result, "Techniques of Massage," because it's an excellent and appropriate angle for our client. The #1 result in MSN has a KEI of 3696, but it wouldn't work with our client's site. You have to be sure to choose keyword phrases that are appropriate for your particular client's site.

At MSN, "Techniques of Massage" has a KEI of 255. Within a 24- hour period, if your site was placed well inrepparttar 128061 MSN engine, you could expect to get 90 visitors from MSN alone. What is your competition? 1954.

"Techniques of Massage" in Google has a KEI of 900, 165 potential visitors through Google alone in a 24-hour period, and competition of only 555.

Remember that a "good" KEI is anything over 100, and an "excellent" KEI is anything over 400.

Let's be honest here. You could manage a top 10 for this keyword phrase with your eyes closed (and your computer turned off).

So, for our aromatherapy client, we could create a page onrepparttar 128062 various techniques of massage, including (of course) her oils and aromatherapy products. We would spend time onrepparttar 128063 page and give it true value to bothrepparttar 128064 engines andrepparttar 128065 target audience. And, we would subtly add graphics and link text that points torepparttar 128066 client's products in various areas ofrepparttar 128067 page.

An Ingenious Way to Use Wordtracker . . . that's actually easier too! (Part 1)

Written by Robin Nobles

An Ingenious Way to Use Wordtracker. . . that's actually easier too!

By Robin Nobles

If you're inrepparttar search engine industry, or if you're a Web designer or Webmaster, it's an almost sure thing that you've heard of, and probably used, Wordtracker (

But, for those who may not know about Wordtracker, let's back up for a minute.

What exactly is Wordtracker, and why is it so important?

Most search engine optimizers would agree that one ofrepparttar 128040 most important things you can do for your Web site is to targetrepparttar 128041 right keywords. If you targetrepparttar 128042 wrong keywords, you may get scores of traffic but no conversions to sales, or no traffic whatsoever. Either is disastrous for an online business.

Before Wordtracker, it was up torepparttar 128043 search engine marketer, orrepparttar 128044 client, to chooserepparttar 128045 right keywords forrepparttar 128046 site. We also had GoTo's Search Term Suggestion Tool, which was one of our only sources for keyword help at that time.

Then Wordtracker ( enteredrepparttar 128047 picture. With Wordtracker, you can plug in some keywords, andrepparttar 128048 Web-based service will give you ideas for additional keywords that might work for your business. Not only that, butrepparttar 128049 service will also tell you how competitive those keywords are (how many other Web pages have been optimized with those keywords in mind) and how many people have actually searched for those keywords inrepparttar 128050 past 24 hours at each ofrepparttar 128051 major engines.

Ideally, your goal is to choose a keyword phrase that doesn't have a huge amount of competition but that (hopefully) a large number of people are searching for. This is whererepparttar 128052 KEI comes in. KEI, which stands for Keyword Effectiveness Index, refers torepparttar 128053 number of times a keyword has appeared in Wordtracker's data compared withrepparttar 128054 number of competing Web pages, which points to which keywords would be most effective for your search engine marketing campaign.

In other words,repparttar 128055 higherrepparttar 128056 KEI,repparttar 128057 more popular your keyword phrases are, andrepparttar 128058 less competition they have. According to Wordtracker, a "good" keyword to target is one that has a KEI of around 100, but an "excellent" keyword to target has a KEI of over 400.

Okay, enough ofrepparttar 128059 background into Wordtracker. Most of you probably already know all of that. In fact, your path through Wordtracker most likely looks very similar to mine.

The "old" way to use Wordtracker

Inrepparttar 128060 past, I have always started at Keyword Universe, or maybe at Keyword Projects. From there, I work my way throughrepparttar 128061 system. Does it work? Yes, very effectively. Is it time consuming? Yep.

But, let's look at an easier, and even more effective, way to use Wordtracker. And with this alternate way, you're actually considering keyword phrases based on your target audience.

Introducing John Alexander

To write this article, I interviewed John Alexander, an authority of Wordtracker who has spent countless hours working through each ofrepparttar 128062 features and developing his own unique strategy.

As means of introduction, John is a professional search engine optimizer with Beyond-SEO ( and a trainer of onsite search engine marketing workshops through Search Engine Workshops (

Besides using Wordtracker to find keywords, John actually usesrepparttar 128063 service to target an audience's surfing behavior. Once he determinesrepparttar 128064 surfing behavior, he can use that knowledge to target those who are most likely to purchase his clients' products or services.

Unlike most of us, John doesn't get "stuck" in Keyword Universe to whererepparttar 128065 system does allrepparttar 128066 thinking for him. Instead, he begins at Comprehensive Search (found underrepparttar 128067 Multiple Search heading).

He explains, "Where you'll find most of your 'revelations' or 'insights' is inrepparttar 128068 Comprehensive Search feature of Wordtracker. Try entering one part of a search phrase and letting Comprehensive Search figure outrepparttar 128069 best 'full use' ofrepparttar 128070 phrase."

Cont'd on page 2 ==> © 2005
Terms of Use