An Ingenious Way to Use Wordtracker . . . that's actually easier too! (Part 1)

Written by Robin Nobles

An Ingenious Way to Use Wordtracker. . . that's actually easier too!

By Robin Nobles

If you're inrepparttar search engine industry, or if you're a Web designer or Webmaster, it's an almost sure thing that you've heard of, and probably used, Wordtracker (

But, for those who may not know about Wordtracker, let's back up for a minute.

What exactly is Wordtracker, and why is it so important?

Most search engine optimizers would agree that one ofrepparttar 128040 most important things you can do for your Web site is to targetrepparttar 128041 right keywords. If you targetrepparttar 128042 wrong keywords, you may get scores of traffic but no conversions to sales, or no traffic whatsoever. Either is disastrous for an online business.

Before Wordtracker, it was up torepparttar 128043 search engine marketer, orrepparttar 128044 client, to chooserepparttar 128045 right keywords forrepparttar 128046 site. We also had GoTo's Search Term Suggestion Tool, which was one of our only sources for keyword help at that time.

Then Wordtracker ( enteredrepparttar 128047 picture. With Wordtracker, you can plug in some keywords, andrepparttar 128048 Web-based service will give you ideas for additional keywords that might work for your business. Not only that, butrepparttar 128049 service will also tell you how competitive those keywords are (how many other Web pages have been optimized with those keywords in mind) and how many people have actually searched for those keywords inrepparttar 128050 past 24 hours at each ofrepparttar 128051 major engines.

Ideally, your goal is to choose a keyword phrase that doesn't have a huge amount of competition but that (hopefully) a large number of people are searching for. This is whererepparttar 128052 KEI comes in. KEI, which stands for Keyword Effectiveness Index, refers torepparttar 128053 number of times a keyword has appeared in Wordtracker's data compared withrepparttar 128054 number of competing Web pages, which points to which keywords would be most effective for your search engine marketing campaign.

In other words,repparttar 128055 higherrepparttar 128056 KEI,repparttar 128057 more popular your keyword phrases are, andrepparttar 128058 less competition they have. According to Wordtracker, a "good" keyword to target is one that has a KEI of around 100, but an "excellent" keyword to target has a KEI of over 400.

Okay, enough ofrepparttar 128059 background into Wordtracker. Most of you probably already know all of that. In fact, your path through Wordtracker most likely looks very similar to mine.

The "old" way to use Wordtracker

Inrepparttar 128060 past, I have always started at Keyword Universe, or maybe at Keyword Projects. From there, I work my way throughrepparttar 128061 system. Does it work? Yes, very effectively. Is it time consuming? Yep.

But, let's look at an easier, and even more effective, way to use Wordtracker. And with this alternate way, you're actually considering keyword phrases based on your target audience.

Introducing John Alexander

To write this article, I interviewed John Alexander, an authority of Wordtracker who has spent countless hours working through each ofrepparttar 128062 features and developing his own unique strategy.

As means of introduction, John is a professional search engine optimizer with Beyond-SEO ( and a trainer of onsite search engine marketing workshops through Search Engine Workshops (

Besides using Wordtracker to find keywords, John actually usesrepparttar 128063 service to target an audience's surfing behavior. Once he determinesrepparttar 128064 surfing behavior, he can use that knowledge to target those who are most likely to purchase his clients' products or services.

Unlike most of us, John doesn't get "stuck" in Keyword Universe to whererepparttar 128065 system does allrepparttar 128066 thinking for him. Instead, he begins at Comprehensive Search (found underrepparttar 128067 Multiple Search heading).

He explains, "Where you'll find most of your 'revelations' or 'insights' is inrepparttar 128068 Comprehensive Search feature of Wordtracker. Try entering one part of a search phrase and letting Comprehensive Search figure outrepparttar 128069 best 'full use' ofrepparttar 128070 phrase."

How to Use Keywords to Optimize Your Site for Search Engines - Part 2

Written by Herman Drost

Placing keywords strategically throughout your web pages will greatly improve your rankings inrepparttar search engines. Many sites, however, leave them out altogether so your Site won't get ranked at all. Inserting too many keywords in your web pages or repeating them too often, will result in your site getting banned fromrepparttar 128039 search engines.

How do you sort all this out so you can effectively market your web site torepparttar 128040 search engines?

My last article (, discussed, what is a keyword and how to create targeted keywords for your site. Next we will discuss where to place keywords, how many to use and some tips on what to avoid.

Where to place keywords in your web pages?

Title Tag - this tag should contain your most important keyword phrase. Makerepparttar 128041 title interesting enough to grabrepparttar 128042 visitor's attention. Only use 5 to 6 words in your title with your most relevant keyword inrepparttar 128043 beginning.

Description Meta Tag The search engines often use this tag when they displayrepparttar 128044 description of your web site inrepparttar 128045 search results. Try to makerepparttar 128046 description inviting for your visitors. The length should be less than 200 characters, including spaces.

Keyword Meta Tag This tag will contain a listing of your keywords and keyword phrases that are relevant to your page and enable a Search Engine to find you. Here are some things to remember:

Don't userepparttar 128047 same keyword more than 3 times. Use keywords that occur in your Title Tag and Description Tag. Use only 200 characters for all your keywords. Use different keywords for all your pages. Only use keywords that are relevant to your site. Use lower case letters. Userepparttar 128048 single and plural forms of your keywords. Use commas or spaces between your keywords or keyword phrases.

Heading Tags These tags hold separate topics between paragraphs and range from

, which is very large and bold to

, which is very small and bold. Your page heading should contain your most important keywords or keyword phrase.

Cont'd on page 2 ==> © 2005
Terms of Use