Let me start off by letting you know that I am NOT involved in any MLM programs - I am only speaking from a "consumers" point of view. This is important because I won't spend time cramming multi-level marketing down your throat and people who are already involved in multi-level marketing will appreciate opinion of general public.
A couple of days ago when I was reading through my mail. I came across a plan called United Dental Plan of America. Everything sounded great and wonderful! I wanted to get involved right away. I was ready to write a check and send in my application! The only problem was that it was a MLM (multi-level marketing) plan!
What's so wrong with that? Well, there are a lot of people who don't get involved in MLM plans. It's not to say that I dislike them - I just lack deep down enthusiasm that's needed for long term in a MLM environment. Besides, I didn't want to sell their plan to others - I just wanted to purchase product!
There are lots of people like this. My mother likes to order Avon products because she likes certain things that they sell. At 82-years of age, she has no interest in having parties at her home or running around town trying to be a representative to earn a car. She just wants a tube of hand cream once in awhile.
So why don't MLM businesses advertise their product and have less emphasis on recruiting their downline? In fact, I never see advertising for products - just invitation to join someone's downline. It's because most MLM organizations are set up with "money" being deriving force in their business. They make more money by recruiting people into program and purchase of marketing materials and sales aides. While this is not true with all MLM companies - it is true for most of them.
Did you ever get one of those announcements in mail for free tickets to a seminar that claims to set you up in business? Have you ever attended one? Well let me tell you - speaker is trained to push and motivate their audience. Most people are hit with such a sales pitch that they almost run each other over buying starter kit for $349.95 at end of meeting. Then, when they get home they want to shoot themselves for buying something that still doesn't put them in business. It's sad for average guy or gal who really just wants to make some honest money in a business of their own.