An Editor Spins Her Thoughts about Web Content

Written by Linda Jay Geldens

A glossy magazine placed an advertisement on its Web site, targetingrepparttar publication’s upscale subscribers. The expensive ad emphasized how perfectrepparttar 108003 tiniest detail would be for guests who stayed at a certain, very fancy hotel. There was only one small problem inrepparttar 108004 ad, but it was big enough to underminerepparttar 108005 credibility ofrepparttar 108006 hotel’s claim to perfection. The headline blared, When Everything Has to Just Right Uh-oh. What happened torepparttar 108007 “Be” beforerepparttar 108008 “Just Right”? You may be losing business or hurting your professional reputation by sending out unedited Web site copy. Text that is riddled with errors will distract present or potential clients. The reader will think, do I really want to buy a product or service from someone whose copy is sloppy? One way to ensure that your Web site message will be as perfect as possible is to invest inrepparttar 108009 services of a professional copyeditor/proofreader. Inrepparttar 108010 twinkling of a well-trained eye, a topnotch editor can clean up your Web site copy so it sparkles inrepparttar 108011 sunlight. Misplaced modifiers, dangling participles, your’s/yours, two/to, and other hair-raising/hare-raising errors will melt away. Skilled editors say that mistakes “leap offrepparttar 108012 page” at them. And potential clients will leap offrepparttar 108013 couch to e-mail or call you because of your magnetic Web site copy. Horror Stories about Unedited Copy When Web content is launched intorepparttar 108014 stratosphere raw and unedited, unfortunate occurrences happen: - A national eNewsletter goes out withrepparttar 108015 headline “For Pubic School Educators” (the “l” is often left out of that pesky word Public) - “And as we stand onrepparttar 108016 toes of those who have gone before us…” appears in a scholarly piece (should be “stand onrepparttar 108017 shoulders”) - A financial consultant offers a complimentary phone call (which would only have favorable news –repparttar 108018 word here would be complementary) - $25,000. instead of $250,000. in a document might cause a legal nightmare - The non-word its’ (an apostrophe never follows its) works its way into an otherwise excellent story - “We’d like to pedal your ideas” is sent worldwide in a magazine ad, and not just to bicycle owners (peddle isrepparttar 108019 operative word here)

The Formulas Freelance Copywriters Employ When Creating Web Content

Written by Angelique van Engelen

What is it exactly that copywriters DO when they produce new text for a site makeover? You often seerepparttar advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There’s not a lot more information aboutrepparttar 108002 process. What arerepparttar 108003 tricks ofrepparttar 108004 trade and how do you get value for money when hiring a freelance writer?

When you discuss a site makeover with a copywriter, be prepared to answer a lot of questions. Any writer needs to knowrepparttar 108005 answers to at least these questions before he can meaningfully go to town on your content;

What isrepparttar 108006 site’s line of business?

Who is targeted?

How doesrepparttar 108007 client want their web content to reflect their goals?

What isrepparttar 108008 number of pages ofrepparttar 108009 site?

What isrepparttar 108010 site’s current conversion ratio?

What have site owners done inrepparttar 108011 past to change this?

What arerepparttar 108012 conversion ratio targets?

Isrepparttar 108013 corporate identity still in tact?

What isrepparttar 108014 identity now and what arerepparttar 108015 reasons forrepparttar 108016 change?

Most copywriters have their own style in creating creative text. But note that not every copywriter is necessarily a website copy writer. Everybody goes about content some way or another, but generally people tend to focus on a number of aspects that are wider than merely writing some text and mentioning a number of keywords.

I have developed this strategy for writing successful content for my clients; I will sit down and spell out what I callrepparttar 108017 ’vital communication factors’ of a website. The main points of sale of a business website. Orrepparttar 108018 general idea behind a general interest website. Orrepparttar 108019 philosophy, reason for being of an entity other than a business, general interest.

It is around these vital factors, that I will begin to createrepparttar 108020 skeleton of links and click throughs, orrepparttar 108021 navigational path. Weavingrepparttar 108022 text intorepparttar 108023 navigation isrepparttar 108024 next stage. I tend to assign some weightings to allrepparttar 108025 internal hyperlinks, which mirror their importance torepparttar 108026 website’s vital points before I writerepparttar 108027 text.

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