Why is RSS important?

Visitors like always fresh content on a web site. A web site is attractive, if there is always something new on it. RSS is a more and more important tool in field of Search Engine Optimization. Important search engines and their crawlers prefer web sites that display fresh content periodically to web sites that remain static. A web site should be updated daily or at least weekly. Web sites that often show new content have a better chance of getting indexed and ranked high in search engines.

Definition of RSS and XML

The acronym RSS means either Really Simple Syndication or Rich Site Summary. It is is a format for syndicating news and content of news-like sites. It has been originally developped by Netscape. RSS is an XML-based format and XML means Extensible Markup Language.

How can RSS be used practically?

In recent times a very worrying trend has emerged of search engines making regular and constant changes in their rules and policies which determine their ranking of websites in search results. This has caused quite a bit of panic and anxiety amongst many webmasters who have been heavily dependent on traffic generated from their search engine optimization efforts.

It is not a pleasant thing to have virtually all your traffic wiped out instantly by a change in your search engine rankings occasioned by changes suddenly made by a search engine. And no matter how mad you get at search engines, there is little you can do to change statistics which indicate that well over 75% of traffic that most sites receive come directly from search engines.

However, there is a secret that an increasing number of webmasters have discovered and are putting to good use. Whatever regular changes search engines instigate, there re some things that never change. For example number and quality of links to your website or blog still remain a very critical factor in determining your search engine ranking. One of most effective ways of creating numerous quality links to a website or blog is by using well written, informative articles posted free at various article directories and other relevant sites all over net.