RSS has become a very important issue for web site promotion. This method helps to update web sites daily. A web site will always look actual.
Why is RSS important?
Visitors like always fresh content on a web site. A web site is attractive, if there is always something new on it. RSS is a more and more important tool in field of Search Engine Optimization. Important search engines and their crawlers prefer web sites that display fresh content periodically to web sites that remain static. A web site should be updated daily or at least weekly. Web sites that often show new content have a better chance of getting indexed and ranked high in search engines.
Definition of RSS and XML
The acronym RSS means either Really Simple Syndication or Rich Site Summary. It is is a format for syndicating news and content of news-like sites. It has been originally developped by Netscape. RSS is an XML-based format and XML means Extensible Markup Language.
How can RSS be used practically?
A web site owner can use RSS in order to import news, articles ore permanently refreshed marketing offers in a website. There are several sources in internet to feed a web site with fresh content. Advanced webmasters who know XML can create and update their own content to their web site daily.