Tired of silly old email enquiries? Say hello to autoresponders!
If there's one thing that drives us all crazy, it's not having enough hours in day. You need hours to work out your internet marketing, your sales, your budgets, follow up on invoices and god knows what else. What you're reaching for is an aspirin. What you probably need is an auto-responder. "You must be joking!" you laugh. "I've seen what autoresponders do!" I'd actually be quite surprised if you haven't. Here's scenario-- It's 3.00 in morning. You're sitting at computer sending out email. Suddenly, from out of blue, someone (to whom you've just sent mail) replies. You're excited. Who could be up at 3am like you?
What you've just received is an, I'm out of office autoreply and voila, here is most basic use of an autoresponder. Autoresponders, are like fax on demand. You zap; they zap back.
I run a small wine company. How can autoresponders help my business? ==========
First, you have to understand how an autoresponder works. ==========
Let me make it really basic with a real life example. You hear a radio ad, where they promise you can make millions in next 2 years. They promise to send you a tape and a brochure if you call in now. The operator takes call and your details. She then routes your information to someone else who packs your tape, your brochure, puts a stamp on it and sends it to your mailing address. In a series of very basic steps, you get information you desire and are now more interested in what company has to offer. Once you hear tape and read brochure and find it interesting enough, you contact them and a sale is possible.
Autoresponders work just like that. You have a link on your website or someone else's website. The link says that you are giving away free information on how to buy best wine.
The person is interested in your offer and clicks on link. At that precise moment, website or HTML code generates an email with a SUBJECT for email such as Free Wine Info. This is sent to your email address and your computer recognises subject headline Free Wine Info.
Automation does all work for you from this moment on. It detects subject line and puts sender's email address in your master email list of subscribers to contact. At same time, it goes to folder where you have stored requested information in a file and sends that file to person requesting information.
All this is done, without you lifting a finger. And this is just beginning...
That's amazing! What other practical uses can I use autoresponders for?
Autoresponders have following uses: ==========
1) Information Clients request information all time. If you ran wine company, you could have price lists, types of wine, even a brochure done in Acrobat Reader (pdf format) that gives tons of information about your products and company. Most people like this system because it doesn't compel them to buy. This is a very non-threatening situation.
However, they are interested in your product, and by virtue of asking for information, go into your database. You can then follow up and ask them if they want more information. It gives you a very valid reason to follow up and convert them into paying customers.
2) Subscription to Your Ezine If you run an ezine, (you're doing a disservice to yourself if you don't) then this is a great way of getting people to get first copy without you physically mailing it out to them. Within seconds of sending an email to you, they receive your ezine and get put on mailing list.
These are live customers remember? All it takes for them to buy your product or service is for you to follow up.
3) Free Reports The best way to get people to visit your website or test your service or product is to give them information. Information tells them that you know your business. They don't know you from Adam or Eve. A comprehensive report (such as this), gives them confidence that you know much, much more than what exists in this report and are in a very good position to advise them.
To get people to your website or to subscribe to your ezine, you need to circulate your report on as many websites, ezines, etc. as possible. If persons reading your report find it dynamic, they will assume your abilities follow same path.
This will lead them to your website, where they will sample more about your products and services. At same time, because they have subscribed, you are following up with them. At some point, value generated by your product or service will be worth price you are asking and will convert those maybes into a big yes purchase.
The last thing you need is to have your email address on these reports. It sets you up for all nuts on internet. However, if you have an autoresponder email address, it automatically goes to that address and sends your message to them.
* When placing classified ads, instead of supplying your regular email address, use your autoresponder address. * Appropriate News Groups * Opt-in email discussion lists * Guestbooks * Business Cards * Letter Head * Your web site