An All Powerful Marketing Principle.

Written by Shahnaz Rauf


An All Powerful Marketing Principle.

Copyright [C] 2003 Shahnaz Rauf www.snzeport.com

Trust is that one single factor that in itself can propel your business empire beyond limits. Just like you trust your lawyer, your accountant, your doctor or even your hair dresser, you also unequivocally trust allrepparttar other shops from which you do your regular business: your grocer, your butcher, your clothes shop etc. Similarly online, Trust has always been a major player in unlockingrepparttar 106156 gates to your business kingdom. Withrepparttar 106157 emerging trends towards believability and honesty, it is even more critical.

So What is trust? It is basically a projection of yourself or your image. The way your clients view you. They respect your opinions, your expertise, your integrity, your reliability and view you as an authority. They totally believe that you will work in their best interest. So how do you project that image? Yes "How To Build Trust Online" can be a major concern. Here are 14 do-able ways to build trust and keep it:

1. Provide complete contact information - name, email, snail mail, and phone number.

2. Answer all communications promptly.

3. Create an `about-us` page... where besides professional background you also put in some personal information.

4. Write a personal letter addressed to your client emphasizing your credibility, your achievements,repparttar 106158 issue at hand etc. and place it on your website.

5. Put some of your personal photos - so your client gets to know how you look and can trust you better. 6. provide honest testimonials from real people, put these with complete name, place and at least website link. Withrepparttar 106159 prevailing concept of power-linking, you can easily get as many testimonials as you want.

Vampire Meetings and How to Slay Them

Written by Peg Kelley


VAMPIRE MEETINGS AND HOW TO SLAY THEM

Meetings can be like mythical vampires – suckingrepparttar life out of intelligent and creative people. And suckingrepparttar 106155 funds out of businesses. Unfortunately, there are too many of these meetings in business today.

A UCLA study saidrepparttar 106156 “typical” meeting includes nine people. What arerepparttar 106157 dollars associated with this? Supposerepparttar 106158 average salary of meeting attendees is $40,000. Their hourly pay is about $20.00. Nine people for one hour costs $180.00. Not bad, right?

But considerrepparttar 106159 implications. People don’t spend just one hour a year in meetings. A 3-M survey in 1998 reported people spend between one and 1.5 days per week in meetings. They also said 25% to 50% of those meetings was wasted. Conservatively, say 25% or two hours per week is wasted in meetings...times nine people. 18 hours a week. Times $20.00 an hour. 18 times 20 times 48 weeks = $17,280.00.

This is a conservative number. For only nine people. How many people are in your company? And how much time do they spend in meetings each week? These figures do not includerepparttar 106160 preparation time, fringe benefits, meeting and travel expense or, worst of all, opportunity cost. Really, what could these people have been doing for your business if they weren’t tied up in ineffective meetings week after week?

So, what can we do about these vampire meetings?

First, look at your regularly scheduled meetings. What isrepparttar 106161 objective? Are they really necessary? Canrepparttar 106162 agenda be covered via paper or email? Does everyone have to be there for every meeting?

Once you know this meeting must be held with these people, set a meeting objective. Share it with people before and atrepparttar 106163 start ofrepparttar 106164 meeting. Post it on a flipchart. Typical meeting objectives might be: Generate ideas to overcome our funding problem, Gain understanding of our new retirement plan, Get updates on three key projects, etc. The advantage of having a clear objective for your meeting is that people will police themselves and stay on-topic. And if they don’t, you can point torepparttar 106165 objective and say, “We have 30 minutes left and still have to achieve this goal for this meeting.” Knowing and sharingrepparttar 106166 objective is a wonderful way to managerepparttar 106167 group’s energy and focus.

Another way to keep your meetings productive and efficient is to managerepparttar 106168 people dynamics. One ofrepparttar 106169 most common energy drains is when one person talks and talks and others never get to say a word. If possible, have a meeting facilitator whose job is, among other things, to make sure everyone gets appropriate airtime. When you do not haverepparttar 106170 luxury of a content-neutral facilitator, thenrepparttar 106171 chairperson must managerepparttar 106172 group. In this situation of one dominant personality,repparttar 106173 chairperson can enforce brevity for all. Explain that you want everyone to give his or her thoughts in a sentence first and then elaborate on it. So, when that individual starts his/her comments with an unfocused beginning (“20 years ago, I worked at a company and there was this woman named Ann….”), you haverepparttar 106174 permission to step in and say, “Could you give us your point in a sentence first, Paul?” Being even-handed in implementing this approach is vital.

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