American Association for Higher Education goes to the head of the class with gomembers’ upgradeWritten by gomembers, Inc
[Herndon, VA] --- gomembers™, Inc. (http://www.gomembers.com) reported this month that American Association for Higher Education (AAHE: http://www.aahe.org/) has chosen to upgrade its pinnacle association management software to version 5.91, most recent release.“Upgrading is smart way for AAHE to protect their financial investment, remarked Tom McGourty, Vice President of Sales and Marketing for gomembers. “Upgrading positions them for future product enhancements while increasing efficiency and information flow,” added McGourty. “It’s a true win-win decision.” For more information on gomembers' solutions, please visit Products section of our website. www.gomembers.com For any questions, please do not hesitate to contact gomembers via email at: gomembers-inc@gomembers.com gomembers, Inc. gomembers is a leading provider of software solutions for membership, meetings and management of member-based organizations. gomembers' software and technology enable its customers to automate a number of enterprise resource planning, member relationship management, transaction processing and member-to-member communications functions in a single software platform with seamless inter-processing of data across all applications.
| | Artistic Touches Applied on Jeep SpotsWritten by Carla Ballatan
It is a good notion to consider artists whose muses come with a six-cylinder engine. Putting such artistic plots in promoting Jeep Liberty is an effective way to capture target African American and Hispanic consumers. This type of marketing is a way to captivate target consumer, not only on technicalities of product, but also on more humane level. This takes into consideration that African Americans and Hispanics have strong traditions in artistry. The first film spot show how self expression is set in an art class. A teacher encourages her students to do self-portraits that will enable teacher to see their inner self. Voila! A neophyte artists depicted portraits showing herself at wheel of a Jeep Liberty. Seeing this, teacher nodded admiringly and says: “now that’s what I’m talking about!” Another spot depicts a young Hispanic artist driving through a city and works on a mural covering side of building. His artwork is clearly seen as a theme on liberation – an image of his new Jeep Liberty. These artistic productions were made by Hank Benson of Avalon Films, conceived by Detroit agency – GlobalHue. The conceptualization was done by staff of GlobalHue, who are fine artists themselves. Thus, spots were made more realistic and compelling by that fact. Since they wanted to capture a specific market for Jeep Liberty, it is important for spots to be felt with honesty and authenticity. Thus, Benson spent a lot of time interviewing painters and street artists. This helped him in casting and art direction. Such that, actual shoot for spots really flowed, as in real life drama.
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