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MYCPS!... The ONLY Book Of Its Kind
"Make Your Content PREsell!" ("MYCPS!") is ONLY book of its kind. There are, of course, hundreds of books that teach you how to write, classic being...
----------------------- "The Elements of Style" by William Strunk Jr -----------------------
Only two problems with these "general writing" books...
1) They are so dry as to be almost unreadable. Medical textbooks are easier to read! ;-)
2) They have almost nothing to do with REAL world.
-----SIDEBAR----- There is a certain irony about these books. After all, if there were truly written well, they'd COMMUNICATE far more effectively.
After all, THAT is point of writing. How well does MYCPS! communicate? Take a look...
-----SIDEBAR----- Besides all books on "general writing," there must be thousands MORE on how to write "sales copy." (Our own MYWS! continues to be a favorite!) And that's great, if you have something to sell. Even then, power of C-T-P-M has established that SELLING comes after PREselling...
Discover how to Create a Web site that Sells.
Yes indeed... thousands of books about all kinds of writing.
But MYCPS! is ONLY book of its kind. It shows you, step by step, clearly...
1) how to write to COMMUNICATE
2) how to develop your own "voice" with flair and substance
3) how to spin your site/biz/SELF into a unique position
4) how to HONESTLY convince people to trust and like you.
No other book in world shows you how to do this. So...
Why is THAT so important? Glad you asked... ;-) ------- ---2--- -------
Without The Right Skills, You're Doomed
The Web is a communication medium. Let's be more precise...
The Web is a TEXT communication medium.
For next 10 years (at least), text will remain THE way to communicate. During that time, you will make or break your business success, your very life possibly.
-----SIDEBAR---- Yes, The Web *is* a TEXT communication medium. "Text rules," and it will rule for AT LEAST 10 more years. Sure, high-speed access has finally reached 50% mark. But, as I predicted years ago, it's taken much longer than anyone else was projecting. Now...
It will accelerate. And as developed world becomes more and more of a 24 x 7 high-speed world, visual technologies will become more important (an interesting challenge for today's Search Engines).
But never, never, NEVER forget...
The Internet is *NOT* Microsoft or AOL or CNN. It's not Fortune 500, at all.
So WHAT IS "real Internet"?
It's millions of small business people, countless "islands of expertise."
Together, tens of millions of small business people provide Web with diversity that makes it such a beautiful, rich experience.