Chapter 1 The Dilemma

Have you ever written a poem for somebody before?

Have you ever written a catchy saying on someone’s birthday or anniversary card?

Have you ever written a love letter to someone?

Simple, catchy poems or sayings are very easy to create and an even better way to promote a website. Poetry websites or web rings are plentiful and give you a way to publish your poems and sayings, most of time for free.

Within signing up for rights to upload and publish your work, you can give contact information that serves as a type of media that draws attention toward your email or website URL. Most of time this information is placed with your poem or saying so that people who view work will learn something about author, you website owner. On a poetry website, you are stuck with hopes that someone will accidentally find your poem, read your biography, and then go to your website.

This works periodically, but periodically is not what webmasters are after; webmasters want instant traffic from whatever effort is put out. If you post advertisements, you want a reaction from it—some do not care if reaction is bad or good, they want any kind of reaction from work. This is what is commonly known as branding your product or service.

An easier way to brand your website is to join a poetry web ring that has a lot of members because when you post your poem or saying, usually, your entry is sent in email to a majority of people inside ring. It is like sending a mini-email campaign because at end of every poem or saying you can put vital information of your web site. I like to put my website’s whole address for a person to cut-and-paste into an address bar in case address is not an active hyper-link.