Along Came a Spider (Part One)

Written by Julia Hyde

So, your Web site is up and running. It looks great and on its first day you're excited about getting your first order. But your excitement soon turns to weariness as that one order isrepparttar only one that comes in for a whole month. And worse, your Web site statistics show a disappointing hit rate. So much forrepparttar 127818 perception that “if you build it, they'll come.”

Every Web site owner wants people to visit their site, but very few understandrepparttar 127819 role search engines play in getting those people there. And fewer still, understand how relevant content can not only attractrepparttar 127820 search engines, but convert your visitors into paying customers.

Have no fear. This guide will help you understandrepparttar 127821 relatively simple steps you can take to make surerepparttar 127822 search engines send targeted traffic to your site, and increase your sales.

But before we begin it’s important to understand how search engines work, and makerepparttar 127823 distinction between crawler-based search engines like Google and a directory like DMOZ.

Part One - Understandingrepparttar 127824 difference between search engines and directories

Crawler-based search engines.

Crawler-based search engines, or spiders, literally “crawl”repparttar 127825 Web looking for content. They’re able to do this because ofrepparttar 127826 way pages onrepparttar 127827 Internet link to other pages by way of hyperlinks. Anyone who’s sat down atrepparttar 127828 computer “for five minutes” to find information has experienced this linking system—hours later you’re still there, completely off track, clicking away from one page to another to another.

The search engines use this linking system in muchrepparttar 127829 same way as human users. For example, when Google sends its “spider” (fondly known as GoogleBot) to “crawl”repparttar 127830 Web it follows links from page to page indexingrepparttar 127831 content it finds alongrepparttar 127832 way. The information is then stored in a huge database somewhere at Google. Later, when someone enters a particular word or phrase intorepparttar 127833 search box, Google scans its database for possible matches. It then displays pages that contain, or relate torepparttar 127834 word or phrase in an order it considers most relevant.

There are really only two major crawler-based search engines, Google and Yahoo. The others, withrepparttar 127835 exception of several smaller engines such as, Ask Jeeves/Teoma and engines based outsiderepparttar 127836 United States, get their results from these two. See below to find out which engine supplies and which engines receive.

While Google and Yahoo crawlrepparttar 127837 Web in muchrepparttar 127838 same way,repparttar 127839 results you receive from each can vary greatly. You can see an example of this by searching for “direct mail packages” on both Google and Yahoo. As of today, (and this is certain to fluctuate on a daily basis) a test page from my site ( withrepparttar 127840 title “Sales Letters and Direct Mail Packages” hovers around number 12 on Google’s results. Performrepparttar 127841 same search on Yahoo andrepparttar 127842 page ranks number one. It also ranks number one on MSN, but that’s because, until MSN officially launches its own search engine, Yahoo supplies its results.

The Importance of Title Tags on a Web Page

Written by Brian Basson

This is a crucial point many times neglected by webmasters. Arerepparttar Title of a web page really that important, and if so, how would one optimize a title tag of a page forrepparttar 127817 search engines ? Google and most other important search engines place a relatively high value onrepparttar 127818 "title tag" of a web page, as this normally gives a pointer or indication of what one can expect to find inrepparttar 127819 contents of that page. It is therefore very important to spend some time deciding onrepparttar 127820 best possible title for every page of your website - but stick to a title related torepparttar 127821 contents onrepparttar 127822 specific page - failure to do so can result in that page being penalized byrepparttar 127823 search engines ! One can basically say thatrepparttar 127824 title and contents need to compliment one another.

An important pointer in this regard is to have a title incorporating important keyword phrases, eg. ifrepparttar 127825 contents of a page is about a Radio Controlled Car Club situated in Scotland, UK, a good title choice could be : "Scotland Radio Controlled Cars , UK Remotely Operated Car Clubs". Should you have various similar content pages onrepparttar 127826 same website, you can play around with additional synonyms, plus variations ofrepparttar 127827 above title.

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