As health consciousness and consumer empowerment increase, dietary supplements can be a great opportunity for entrepreneurs. Consumers are beginning to take more responsibility for their own health care, and they are looking beyond traditional hospital and doctor’s office in their quest to live longer, healthier lives.

Consumers are becoming more conscious every day of effects of disease and unhealthy lifestyles. Adult-onset diabetes and colorectal cancer are increasing, and clogged arteries continue to cause a great number of heart attack deaths. The U.S. government calls obesity a national epidemic. It is well known that all of these conditions are largely diet-related, and Americans know that if they continue to eat poorly and ignore their nutritional needs—they are opening themselves up to a wide range of deadly diseases and conditions.

In addition to eating right and exercising, regularly taking vitamins and minerals is also widely recognized for helping to guard against deadly diseases and conditions. Deficiencies of certain key vitamins have been shown to increase risk for cancer and other diseases. One way that people can help ensure overall health is to take a complete, natural supplement that is designed to meet all of their nutritional needs.

Now, maybe I can actually offer something more hopeful.

Kicking a sugar habit is no easy chore, especially since we're surrounded by stuff. Almost every packaged food or convenience product is made from sugar, (or white flour, which is about same thing).

We struggle to overcome initial reluctance to change, then we live through two weeks of mild withdrawal symptoms, and then we have to worry about relapse when we let down our guard on a stressful day.

Sometimes it just doesn't seem fair.

Dr. Ron Rosedale may have answer for us. He says that our sugar cravings are associated with a leptin insensitivity. Leptin is that hormone that researchers were very excited about a few years ago. They discovered that giving a small dose of this natural hormone to laboratory mice caused them to eat less, and they lost weight.

Researchers hoped that they could use leptin as magic pill that would help obese patients get thin again, like those mice. But when they started looking at humans, they found that overweight people often have more leptin than thin people - and obese people almost always have too much.