-------------------------------------------------------------- PUBLISHING GUIDELINES: You have permission to publish this article electronically or in print, free of charge, as long as
bylines are included. A courtesy copy of your publication would be appreciated. If you publish this article online, please email me link for viewing.TITLE: Secret Ageless Marketing Secret Revealed AUTHOR: Jorge M. Vega CONTACT EMAIL: mailto:jorgemv@visn.net
ARTICLE AUTORESPONDER: mailto:secretingredient@pushbuttonresponder.com
COPYRIGHT: ©2004 by Jorge M. Vega All rights reserved
WORD COUNT: 1730 FORMAT: This article is formatted to 60cpl. --------------------------------------------------------------
The key to transforming your website into a serious income generator that consistently converts visitors into cash customers is right in front of your nose. Without beating around bush, often overlooked secret ingredient is, quite simply, to pay very close attention to proper use of language on your site. As a professional marketer, you can't afford to undermine your own image, or tarnish your good reputation, by using imperfect ad copy anywhere on your website.
It's plain and simple, words sell!
You have to choose them wisely -- and "package" them correctly. They're only vehicle you really have for making sale. Everything else is just fluff along for ride.
Recognizing importance of this key ingredient, which costs you nothing, and taking appropriate action as suggested below, will set you apart from millions of other webmasters who are just spinning their wheels...and making no sales!
Negligence on your part in this department, on other hand, will cast all your marketing efforts into an uncontrolled tailspin, and turn your visitors away faster than if you stood before them wearing a big sign around your neck reading: "Danger - Infected With Contagious Disease"
This key ingredient is all more critical on Internet because it is, and I think we can all agree, a text driven medium: words are its fundamental building materials.
AN OVERVIEW OF THE PROBLEM
All fancy pictures in world, even with just right combination of colors, in most imaginative layout, along with most creative use of pop-up and pop-under windows, cannot help your marketing efforts one iota if you use wrong words in an incorrect manner. Meaning, do not expect miracles if, to use common street vernacular, "You're just trying to get over."
These props can only enhance, but never replace, your fundamental written message. Dignified, careful use of English language is a prerequisite to successful online marketing. But, many marketers are blatantly disregarding many, if not most, of basic rules of English usage. Sad, but true, just about everywhere you look online, English language is suffering a fate worse than death.
Now, please note, I'm not suggesting that before you design your website you'll need a Ph.D. in English literature, or be a noted, prize winning author. But, what I am suggesting is that you should be as careful as you possibly can with contents of your website if you wish to attain recognition as a professional marketer. A professional marketer makes every effort to show his/her target audience that their approval, and their respect, are valued.
A shabbily written website conveys just opposite sentiment. In fact, poor grammar, sloppy punctuation, and misspelled words galore tell reader that they are not worthy of your very best effort; you are saying, "Here's best I could muster under circumstances. Take it, or leave it. Pay me $29.95 on way out for taking a look." How inconsiderate!
Of course, this is not to suggest that all, or even most, sites are carelessly and sloppily contrived. Quite obviously, most webmasters invest a great deal of attention in all aspects of their creation. And, let's face it, web design is a creative process.
ELEMENTS OF THE UNPROFESSIONAL SITES
At one end of spectrum, there are enough 'bad pennies' around to keep any surfer busy for hours rinsing out bad taste from their mouths after a visit.
At extreme end of same category, encounters with sites where choice of vocabulary is not in best of taste, where reasonable attention to grammar and spelling have been grossly disregarded, and where simple English been battered beyond recognition, may leave an uprepared visitor with permanent, debilitating, psychological damage, such as a hard to diagnose speech impediment, or maybe an involuntary nervous twitch across one cheek.
In my personal case, after so many chance meetings with disastrous, unacceptable sites, I'm left with a uncontrollable, drooping eyelid over my left eye which makes Bank tellers stir nervously whenever I announce a withdrawal. : )
Sites that have been compiled irresponsibly indicate a questionable professional intent by their owners, and a lack of interest in putting forth their best effort. Not only would I not buy anything from them, but you can bet your bottom penny that I'll never revisit.
SOME SHINING EXAMPLES
At opposite end of spectrum, among most professionally done websites I have visited are those belonging to Corey Rudl (this is not a plug, man makes enough money without my help.)
Obviously, his sites are carefully reviewed for grammatical errors, punctuation is exemplary, spelling mistakes are usually nonexistent; they're, all in all, a clean, crisp, professional rendering - truly worthy of their creator's pride.
Two other marketers whose websites are a joy to visit, given their fastidious attention to proper use of language - in manner described throughout this article - are Bryan Winters, of www.pushbuttonpublishing.com, and Chris Carpenter, of www.googlecash.com. Again, as in case cited above, both these gentlemen care enough about impression they make on prospective customers to always "put their best foot forward."
