Affinity Program for Manufacturing PR Announced by TR Cutler, Inc.Written by Thomas Cutler
Ranked as nation’s leading manufacturing public relations firm, TR Cutler, Inc. (www.trcutlerinc.com) based in Fort Lauderdale, Florida, is launching a new affinity program providing intensive Manufacturing PR Media Blitz’ to members of manufacturing associations. According to Cutler, “Manufacturing Associations have been seeking ways to drive additional revenue streams. Over past few years membership revenue has decreased and service revenue has been one of few ways in which these associations have been able to survive. Due to leadership role that TR Cutler, Inc. has in manufacturing public relations arena, we have decided to introduce a program that will allow manufacturing associations to offer their members deeply discounted PR services starting in September 2005. There will be no cost for manufacturing associations to participate in program.” •Cutler founded Manufacturing Media Consortium™ in same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand coverage and importance of manufacturing media coverage.
| | South Florida Employees Reduce Work Hours by 15% to Care for ParentsWritten by Olga Brunner
Seventeen percent (17%) of caregivers quit their jobs to provide care for aging family members, and another 15% reduce their work hours to assist their loved ones. This shocking loss of employee productivity is hitting South Florida businesses very hard as more Boomers have senior parents who require caregiving.The impact of Elder Care issues on corporate America will continue to grow as our elderly population increases: •Employees juggling job responsibilities with care giving are a reality in workplace of today and future. Workers are torn between demands of their job and ability to provide quality care to their relative. •One out of three American workers is also managing care of an older relative. •Loss of productivity resulting from time off to care for an aging relative is estimated at $6100 per employee per year. •Caregiver stress accounts for a 27% increase in use of company health insurance benefits. To stop this workforce hemorrhaging South Florida companies are looking for methods to provide assistance in caregiving to employees to keep them on job and productive, while being sensitive to needs of employee.
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