No matter what industry you're in, it's absolute vital that you either sell software or offer free software to your customers.By
time you are done reading this article, you will understand why.
1. "It's Product !" No amount of marketing "how to" is going to make up for not having a killer product.
People are sick of being told how to do it. They want something that will "do it" for them.
Software does just that ... It *does* things for people.
Stop trying to sell "how to" and start selling instant solutions. That's where real money is.
2. Downloadable Viral Marketing Tools
OK, so you don't want to sell software. Fair enough.
You're crazy if you don't use software as a viral marketing tool.
Many of largest lists on Internet were built using free software downloads as an enticement for subscribing.
You can easily add viral twists to these tools and before you know it hundreds or even thousands of sites could be offering your free software - becoming virtual newsletter subscriber magnets.
What if you created just one new tool like that a week?
How big would your list be inside of 6 months?
3. Create Value-Added Customer Helper Apps
What if you were to create applications that simply added value to your existing products and services?
How much higher would your customer satisfaction be if you created various software tools to teach, train, support, or otherwise help your customers?
