Two weeks ago, Mariangie Gonzalez sent in a question
"How do you market your Network Marketing business so yours it's perceived as different from rest of reps out there?"
In answer to her question way to be perceived as different was to set up an incentive package that was related to general theme of your affiliate or mlm progam. If you missed out on that disucssion there is a huge blog entry about that at http://www.profitspace.com/blogger.html.
What I want to do here is back up a bit...a sort of regrouping you might say and go over what to look for in affiliate programs. Affiliate programs are easiest, fastest and most inexpensive way for ANYONE, regardless of experience to earn money. What I want to do is provide you with some insight as to what to look for in a program.
Before we dive in and talk about affiliate programs I do want to say something about starting a business regardless of whether it is on or off-line. You NEED to possess passion for what it is you are doing. If you jump into something for sake of making money you are going to end up resenting it. Starting a business takes a lot of time and energy. If you are involved in something that you are passionate about and believe in then those hours don't seem so daunting. If you are in something just to make a buck...those hours are going to seem very over-whelming to point where you hate what you are doing and will soon resent business you are in.
So...with that said, if you want to start something online then look at what you are passionate about and what will juice you. From there do your research and find affiliate programs that align themselves to what you want to do.
Ok, let's look at affiliate programs ;o)
The BIG QUESTION...can you make money on-line through affiliate programs?
It is totally possible to make money on-line, there are all kinds of articles and stories about people who have been successful in making money through affiliate progarms.
It has nothing to do with getting in on ground floor in a particular program. It has nothing to do with having loads of money to market your program. Yup, you are going to have to have a marketing budget, that is just cost of doing business. What it boils down to is looking for programs that:
1. provide products/services that are in demand
2. provide a recurring commission structure
3. promoting more than one program
4. having your own web site
So..let's look at each one of these and it will give you an idea as to why these four traits are important to your ebusiness.
1. Products/Services that are in demand. This is pretty obvious. If you don't have a market for your products/services then you aren't going to make any money. If you want to know if there is a market for products/services you want to sell then do your research. Look at site's like Overture.com. They have a great advertisers area that provides you with a search criteria tool. All you have to do is enter keyword that is general them of your business and it will pop up a list of words that people have used as search criteria, this will give you an idea not only of a demand, BUT it will also give you an idea as to what search terms people use for that general theme.
Another thing is to look at trends that are happening around us. Immediately what pops into my head is fact that we are getting older and are more health conscious. The health and nutrition industry is huge and it is also a trend.
Have you every heard of The Popcorn Report? It was a book written that talks about trends and where they are heading. One of things Faith mentioned was health and nutrition industry and cottage industry (home based business) was going to boom.
2. Commission Structure is key. Ummm, let me give you an example to hit this home because it truly is important.
You are promoting a hot product from one of top marketers that sells for $29.95. You will earn a commission on sale of this product of 50% (let's say it works out to about $14.00 so I don't have to strain over math here). It's a one-time sale which means after that sale is made you are having to go out and find others to buy. You are always having to work your butt off to get a "sale" for that product.
NOW...here is another example.
You are promoting an affiliate program that pays monthly, something like ProfitsVaultMonthly, then this is what happens. PVM is $29.95 per month and you earn money:
1. $20.00 PER MONTH per referral 2. You keep every penny you earn from selling products
With $29.95 product you are earning $14.00 for all your marketing efforts in getting that sale. That's a one time commission, make sale and scream "next" to find yet another buyer.
With a program that pays MONTHLY, you are earning $20 per month for that same customer, next month you earn another $20 and so on. Get two join your affiliate program and you're covering your own cost plus making a bit of a profit.
Bottom-line go for those programs within your industry that pay you a monthly residual commission. That way you are earning money from SAME customer base. If you are going to spend hard earned money marketing your program then you want to make sure that you are getting paid off those efforts EVERY MONTH...not just a one time deal.
3. Promote more than one program. If you are promoting just one program and no one buys from you then you aren't making any money...pretty straight forward right?? But, if you promote a few different programs that relate to over- all theme of your business then you stand a better chance of making a sale. Let me give you an example: