Affiliate Opportunity Scams

Written by Rosalind Gardner

What could be better than an opportunity to make money usingrepparttar power of affiliate marketing, while avoidingrepparttar 102470 hassle of having to build a site or pay to host your domain? Wouldn't it also be wonderful to have someone else dorepparttar 102471 work of sending traffic to your site?

Basically, you just sit back and wait for those huge commission checks to roll in.

Sound too good to be true? Good, because you guessed it. If it sounds too good to be true, it probably is.

I'm referring to affiliate 'links' opportunity sites that are becoming increasingly popular. 'All' you have to do is promoterepparttar 102472 site.

In these schemes, you are given a free site into which you insert your affiliate link. That link becomesrepparttar 102473 'featured link' on your site. Featured link? Picture a site like Yahoo!, then try to pick out one link as being featured. Can't do it, can you?

Asrepparttar 102474 owner of a fr*ee site, you also earn a paltry commission when you sell one of these sites to someone else. Earning a commission onrepparttar 102475 sale of a product or service from which no one benefits sounds like ML*M to me.

Now here'srepparttar 102476 good part. For a 'small fee'repparttar 102477 company promises to do 'allrepparttar 102478 work' of building masses of traffic to your affiliate site.

Oh wait. Before you can earn commissions from those links, you'll have to JOIN all those programs first. Until then,repparttar 102479 links belong torepparttar 102480 person who gave yourepparttar 102481 fr*ee site, and any sales made from those links will be credited to him, not you.

Considering those sites typically consist of hundreds, and sometimes thousands, of links to various affiliate programs, it's starting to look like you're going to have to do some work, doesn't it?

Do you really want to payrepparttar 102482 'small fee' of fifty or sixty dollars a month forrepparttar 102483 privilege of generating commissions for someone else? Instead, you could buy a web site template for twenty bucks that looks a hundred times nicer thanrepparttar 102484 affiliate links site design. Then you pay ten bucks a month to host your own site and join allrepparttar 102485 same affiliate programs.

Go Niche!

Written by Rosalind Gardner

One way to guarantee failure of your Internet business is to try to be everything to everybody.

Unless your pockets are incredibly deep,repparttar broadbrush or 'mall' approach won't work for your small business. The cost to advertise to people across a large number of interest categories is prohibitive; and untargetted, unfocused visitors don't buy products.

To attract focused, interested visitors, you yourself must become focused and interested in your subject matter.

First you pick a topic, and then refine it. And then you refine it some more. And some more.

Let's say that you're a sports enthusiast.

You know that millions of people are also interested in sports, and you'd be willing to bet that 'sports' would be a lucrative niche and search term to advertise, right? Well, you're right onrepparttar 102469 first count, but you'd lose money on second.

Let's check outrepparttar 102470 demand using Overture's search term suggestion tool:


Although Overture reported over 800,000 searches forrepparttar 102471 term 'sports' in April 2003, and you can haverepparttar 102472 top listing forrepparttar 102473 term for a 'mere' 21 cents, how many sales might you expect to generate with that popular term?

Not many!

Even if only one percent of that 800,000 searchers visited your site, and you hadrepparttar 102474 top listing at twenty-one cents, my guess is that you just wasted $1,680.00. The term 'sports' is just too unspecific.

If while doing keyword research usingrepparttar 102475 search term suggestion tool at Overture, you looked one line below 'sports', you'd see thatrepparttar 102476 second entry is 'sports car' with more almost 200 hundred thousand searches, or one quarter of allrepparttar 102477 searches that includedrepparttar 102478 term 'sports'.

The key is to find what people want, and then give it to them. Simple, eh?

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