Affiliate Marketing Techniques: Scatter Gun or Shot Gun Approach

Written by David McKenzie


Affiliate marketing question - Should you join every affiliate program you can find or just a few?

There are many thousands of affiliate programs onrepparttar net that you can join. Every man and his dog is running one. But how do you decide which ones to join?

There are two trains of thought in this area. First you can takerepparttar 102649 scatter gun approach, which is quite popular onrepparttar 102650 net, and join as many programs as possible. This ensures that at least SOME of them will pay off. Well, thatísrepparttar 102651 theory.

The other alternative is to takerepparttar 102652 shot gun approach. Join some leading affiliate programs in just a few areas and put more effort into each one. Do some affiliate marketing research by reading as many articles onrepparttar 102653 subject as possible. This way you can narrow down your candidates.

Well, as always there are pros and cons to both but why not do what everyone else is not doing. It seems to me most sites are takingrepparttar 102654 scatter gun approach. For example: We have 3,000 affiliate programs listed on our site. We haverepparttar 102655 largest selection of affiliate programs!

Why not focus? Find your own niche. Find a particular area that you are interested in.

Example: Perhaps your interest is in selling rare papyrus from Egypt and you find there is only one affiliate program dedicated to this. You join. You focus your affiliate marketing strategies on this product. You are not thinking about selling papyrus from Egypt one minute and then long distance phone callsrepparttar 102656 next. With fewer products and services you are able to focus more energy and effort ontorepparttar 102657 products and services that you have a genuine interest in. You may even be considered an expert in this particular area because of your knowledge.

Affiliate Program Commissions - The Higher the Better

Written by David McKenzie


A good way to tell ifrepparttar affiliate program you belong to is serious about their affiliate program commissions isrepparttar 102648 percentage they are paying you. If someone is offering you 10% commission, and they are keepingrepparttar 102649 rest, then you need to ask yourself "Should I really be in this affiliate program?".

An affiliate program I have recently joined called ĎE-Book Marketing Explainedí, pays out 45% commission to their affiliates and another 10% torepparttar 102650 2nd tier. Thatís 55%! They only keep 45% and itís from this that they take their costs. Either theyíve gone completely mad or they are very smart! I suspect they are very smart.

By paying such high affiliate program commissions they are attracting many affiliates to their programs. This means they can sell a higher volume. With a higher volume of sales they can afford to give away such a high commission.

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