Affiliate marketing seems to make sense, its easy and low cost to start, and you can be up and running within a few days - but struggle is how to get traffic and make my offer different than all others?

On other hand, creating your own product is what you may really want to do, if not for being so unsure about what topic to write about and finding time in your busy life to get started?

Let me share two important true facts with you about choosing between affiliate marketing and producing/marketing your own products.

Tip 1: 99% of Successful Online Entrepreneurs Do Both

Tip 2: Most Successful Online Entrepreneurs Lead With Their Own Product To Build Affiliate Business

Here's why.

Truly successful online marketers look to differentiate and dominate a given niche demand within a market.

For example, Steve Manning offers a course on how to write and publish your book fast over at: http://www.infoproductcreator.com/part/14days There are many books and experts that aim at teaching people how to write or get published.

Steve focused on opening doors to writing books to everday NON-writer. Simple techniques that anyone can use to put their ideas into print.

Steve offers his own product, but also occassionally offers affiliate products that he feels make sense for his audience.

Let's take another market - Strength Training and Fitness

Launching a new website with enough acceleration to rise above this ever increasing daily din needs some force. It is common to see a website with a different name and various product or service offerings with equally unrelated names. Promoting these diverse brands will naturally need more energy than promoting just one brand.

However, if website’s name is carefully chosen to resemble site’s main theme, all promotion energies can focused on just one keyword. Products and services can have this name embedded into official product names (think Microsoft Office).

Consider example of "seecrets", which is a misspelling of a common word. It also reflects main theme of website which is in business of protecting digital data, documents and software. It is fortuitous coincidence that this name is same as site’s resident writer, Stan Seecrets.