Affiliate Assets Copyright 2004 Jeremy M. Hoover http://hoovermarketing.infoYour affiliate marketing business is just that … a business. To be successful, you need to treat your business like a business and focus on growth. Your affiliate links are your business; you are
owner of a marketing company, and it is an asset you can grow into more and more assets. Here are three strategies to build your marketing business.
1. Get your own website and domain name.
It looks cheap and marks you as a “newbie” when you post a long affiliate link in your ads. With domain names as inexpensive as they are now you can purchase your own domain name. You can then either forward your URL to your affiliate link or set yourself up with some free hosting and establish more of a web presence. Your best bet is to write a benefit-full description of your affiliate program and link to your program via an HTML link that is part of your description.
2. Build your own list.
Stop relying on one-shot ads to make you money. Real businesses have repeat customers that they cultivate in order to make more profits. You must do same. Make a commitment to establish relationships with your customers and especially with visitors to your site. Create an email list to keep in touch. Send out periodic tips or articles and focus on helping your customers. Only promote your affiliate links in unobtrusive ways; don’t make your emails one big ad.
One of best ways to build traffic to your list is to write a short report that describes benefits of your affiliate program. Make this report available only by email. When someone sends for your report, they are added to your list and you can continue to communicate with them.
