Brought to you by TheAffiliateAdvantage.com where you can receive solutions to your affiliate problems. --------------- Affiliates' Biggest Mistake --------------- You and almost every seller of affiliate products are making same mistake. When you promote a product from any affiliate program, who do you think is one who really profits? Your answer is most likely both you and affiliate owner profit. After all, you earn your commission and affiliate program owner gets remaining profit from sale of product. Both you and affiliate program owner make money. This is not a bad arrangement except that you almost always loose your lead whether a sale is made or not. What this means is that you are forced to focus on a one-time sale and spend most of your time chasing new customers. Where you able to build a list? In reality you helped build affiliate program owner's list. This is a list that you are not allowed to use. As an affiliate, you do not have access to all names and email addresses of customer that purchased product that you paid to advertise. All you get is a short record of transaction and amount of commission you earned. There are three outstanding disadvantages you are facing because you don't have access to this list... 1. It doesn't give you any options for promoting other profitable affiliate programs to your customers. 2. It doesn't allow you to sell a product you have created yourself. 3. It doesn't allow you to sell any products you have purchased reprint rights to. Like all Internet Gurus say, fortune is in having your own list that you can promote to over and over again. Let's suppose you got a very good conversion rate of 7% on product you advertised for affiliate program. What happened to other 93% of visitors that went to sales letter and didn't make a purchase? After all, you worked hard to get these potential customers to sales letter, and you are just going to let 93% of these prospects leave with out a purchase. In other words 93% of your work was a waste of your time and effort. By simply promoting an affiliate program and allowing affiliate program owner to build their list and business while you LOSE out on thousands of dollars in profits because you didn't maximize benefits of your efforts. This is number 1 BIGGEST MISTAKE being made by most affiliates that is costing them THOUSANDS of dollars in profits. But Internet Gurus keep telling you to build a list. But did you notice that even though they tell you to build a list, they don't give you tools or knowledge you need to build your list. Finally revealed are tools, codes, and knowledge you need to stop making number 1 BIGGEST MISTAKE being made by most affiliates. All of these things are available when you Get The Affiliate Advantage at... http://www.TheAffiliateAdvantage.com. ----------------A typical Affiliate Sales Method--------------- In a typical affiliate sales method, which is probably method YOU are using, you place an ad with link to affiliate site. Your potential customer clicks on your link to affiliate owners sales letter. If customer makes a purchase from affiliate owners sales letter, you make a profit. But if customer does not make a purchase you don't make anything. Plus, whether a purchase is made or not, any future contact with that customer is gone and you have to start process over again. ----------------Now for Steve A. Yakim's Power Affiliate Sales Method--------------- The only thing that typical sales method has in common with Steve's Power Affiliate Sales Method is that you place an ad. But ad that you place has a link to a capture page instead of link to affiliate owner's sales letter. The capture page records visitor's name and email address and offers a bonus to visitor. This is where your list begins. Now, after visitor's name and email address is recorded, visitor is sent to affiliate owner's sales letter. If visitor does not make a purchase while at affiliate owner's sales letter, your effort is not lost. You now have capability to follow up with additional offers to this visitor because you have their name and email address. Just because you have collected visitor's name and email address, visitor can still be a potential buyer and may purchase from your follow up ad and still be a source for additional profits from other targeted ads you present to customer. To sweeten this whole plan is that when visitor make a purchase you make a profit but you still have customers name and email address and you can still use follow up offers. That is best of both possibilities. Now this is where everyone else's sales method ends. But with Steve's Sales Method you receive another very powerful tactic. You have spent time and money to advertise affiliate owner's product and customer has decided to purchase or not to purchase product and is leaving sales letter.
| | Your A+ Clients Generate More...Written by Joann Javons
I was waiting to pick up my car at my local auto mechanic’s garage when I overheard an interesting conversation. The owner of garage abruptly pulled a sales person aside and without realizing I was within earshot, said to sales person: “That woman over there is NOT one of our A+ customers! But blonde is…take care of her.” Since I was only blonde in place, I was relieved to be considered A+ customer! From that moment on, service I received was impeccable. Now, how did I attain that rating, A+ customer? I’m not sure I could tell you. But I can tell you that major corporations rate their customers all time. So do small businesses. I bet you do, too. Even if you rate your clients on an informal basis, you’re doing it, in recesses of your mind, silently. Because you KNOW who your best clients are. The Pareto Principle operates here: 80% of your results comes from 20% of your clients. So, what makes up top 20% of your clients, A+ group? Is your top 20% comprised of clients who generate most revenue for you? Some people would say 'yes'. I don’t think so. I think results come in different forms. Revenue is one measure. There are additional measures. I think your top 20% gives you MORE. They do more for you, assuming they meet your criteria for your ideal client. Your ideal client represents your niche market. Once you're clear on your ideal client, you'll be able to market your services to right people. Marketing to right people always gives your MORE. Michael E. Gerber addresses this issue well in "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to do About It", available at Amazon.com and offline bookstores. David Steele actually helps you work through and define your ideal client and your niche market in a practical way you can immediately apply to your practice. To define your ideal client and niche market, see his downloadable book "Build Your Practice In 90 Days" at: http://www.1shoppingcart.com/app/aftrack.asp?afid=43164
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