Advocate For Senior Citizens – Protecting Against Abuse and Fraud

Written by Barbara Mascio


Ruth is 87 years old this year and has been living alone since 1997. She is in good health, howeverrepparttar daily chores aroundrepparttar 140173 home became increasingly difficult. Ruth turned to her church bulletin and found a 'Home Care Company' advertised.

Ruth is not unique inrepparttar 140174 fact that she is widowed and lives alone. According torepparttar 140175 ‘2002 A Profile of Older Americans’ published byrepparttar 140176 Administration on Aging (http://www.aoa.gov/aoa/stats/profile/4.html) 41% of women age 65 and over, are widowed and live alone.

“The ad was inrepparttar 140177 church bulletin, I assumed this was a good company,” her voice cracking fromrepparttar 140178 pain and embarrassment this home care service eventually caused her.

Unfortunately, Ruth is also not alone inrepparttar 140179 fact that she became victim to fraud. According to U.S. Senator Larry Craig, past ranking member ofrepparttar 140180 U.S. Senate Special Committee on Aging, ‘Vulnerable elders are being abused, neglected and exploited within their own homes and communities at an a alarming rate.’

“The lady they sent to me was well groomed, she was polite, and I had no reason to distrust her. You could tell she was from a good family …” Ruth went on to justify how quickly she was robbed of $4,200.

Barbara Mascio, founder of Senior Approved Services, states “Ruth’s story was just one of many incidences of abuse that I learned of while employed with a national home care company. The stories of abuse and fraud against this precious generation becamerepparttar 140181 driving force behindrepparttar 140182 creation of Senior Approved Services.”

5 Ways to Increase Your Affiliate Sales

Written by John Purdy


Most home business owners are involved with affiliate marketing. As an affiliate marketer, a combination of techniques should be used to promote your affiliate website and/or link. Here are five things you can do to help with your promotional efforts resulting in increased affiliate sales:

1. Become an “expert” onrepparttar product

The most successful affiliate marketers are “experts” onrepparttar 140066 products they promote. To become an expert, it’s highly recommended that you purchaserepparttar 140067 product yourself to gain first-hand experience using it. If you cannot purchaserepparttar 140068 product, you must thoroughly research it until you become familiar and knowledgeable enough to promote it.

2. Participate in chat rooms related torepparttar 140069 product

You can start your own chat or join an existing one. Do not try to selling initially, but during your chat, mentionrepparttar 140070 product you’re promoting and describe its benefits. If there is interest in your product, you can then refer them torepparttar 140071 product through your affiliate link. The same concept holds true for forums and discussion boards.

3. Write your own affiliate program ads

Most merchants will provide pre-written ads for their affiliates to use. If you write your own ad, or make significant changes torepparttar 140072 one that’s pre-written, your ad will stand out fromrepparttar 140073 others. Done properly, this will give you a great advantage over those affiliates that are usingrepparttar 140074 same ad as everyone else.

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