Deciding how your ecommerce Web site will be hosted can be daunting. There are several approaches available, each with different advantages and disadvantages.Online Storefront
If you have a small business, you may want to consider a storefront or an online mall. For a fee, these services help you build and will host a small Web site through which to sell your products or services. These "site in a box" Web site services generally have options that include everything you need to sell online.
Features and support vary by program and can include options such as search engine placement, credit card processing, and advertising. They tend to be template services, however, with less flexibility than a custom site. Familiarize yourself with
current offerings in this area before making a final decision.
Custom Sites
If you have a business that is too large for or has outgrown
smaller storefront services, you may want to consider
more flexible custom site. For added cost you can have a unique site, receive greater support, and handle more traffic. You have
options of hiring
same company to design and host your site or using separate design and hosting services.
Hiring
same company to design and host your site.
This option involves
fewest logistics, but may come with trade-offs in design quality or host reliability. Be aware that designing and hosting require different sets of skills and expertise. When choosing a service, evaluate their experience and ask for references in both areas. Go to sites
company has designed and navigate them. Note how
sites look, how easy they are to understand, and how quickly they load into your browser.
To evaluate
company’s ecommerce hosting capabilities, contact current customers and ask how pleased they are with
service. Find out how often
server is down and ask about help desk responsiveness. Find out what order related issues - if any - they have experienced. Also, consider how your site will be updated. Can you upload changes directly or do you have to wait for someone at
hosting company to get to it? If it is
latter, ask current customers about their experience with this process.