Advertising: Advertising doesn't cost...it pays!

Advertising doesn't cost...it pays!

Written by Robert Kennedy

Well this has been a busy day. I am truly fatigued. So I may cut my writings today short, but not cheap. We set a sales record today and entered more new printing orders than any other day since our inception in 1989. Today was a banner day…great.

What I want to write about today was advertising… 1) When should I advertise? 2) How should I advertise? 3) How much of a budget should I allow?

These are repparttar three BASIC questions each business needs to answer before listing in any advertising campaign, online or offline. I will address each of these points very briefly in a matter of opinion.

1)When should I advertise? When you’re busy. Many businesses make repparttar 100653 mistake of advertising when they are not busy. This will often lead to repparttar 100654 ‘feast or famine’ result. The time to advertise is always. If you need to start somewhere advertise when you are busy and watch repparttar 100655 peeks and valleys level out. 2)How often should I advertise? Repetition is good, it helps create brand awareness. Find repparttar 100656 venue that works best for you and stick with it. Keep flow charts running so you can calculate return. Advertising, done properly doesn’t cost…it pays. 3)How much of a budget should I allow? This answer usually comes from your business plan. Work your plan and plan your work. If you come in under budget and achieved or exceed projected results put repparttar 100657 funds into growth of your business.

Here are a few free tips that may help you:

Tip 1 Do me a favor. The next time you are shopping at your local Wal-Mart, Home Depot or Tops, create a third eye for ADVERTISING. Walk repparttar 100658 isles you would normally walk and buy repparttar 100659 items you would normally buy. At repparttar 100660 same time, keep your third eye opened. You will begin to recognize some common factors. Signage colors, placement of merchandise, free sample booths or aroma of baked goods. Allow these corporate giants to show you some advertising psychology that has proven success and apply these concepts in your world. Helpful Links Psychology of color- http://www.weprintcolor.com/moodofcolour.htm What do you see? http://www.cs.toronto.edu/%7Emoraes/illusion.html How does color affect your mood? http://www.weprintcolor.com/usingcolour2.htm

How To Avoid Pay Per Click Fraud

Written by Bill Zolis

This article may be reprinted in it's entirety only. ---------------------------------------

A partial solution to a growing problem...

Click Fraud happens when a Pay Per Click advertiser receives illegal clicks on their paid listings by a competitor or individual who has no desire to make use of their services and whose sole purpose is to cause frustration and harm.

The financial cost to repparttar advertisers and providers of PPC Services is estimated to be in repparttar 100652 millions.

Currently there is no way to find and prosecute repparttar 100653 individuals doing this. It's too easy to get away with it. A Click Fraud perpetrator can easily go to an Internet Cafe or Library and start clicking away for hours without getting caught.

One way to resolve this problem is to use misspelled keywords in your ads and listings ...how are repparttar 100654 crooks going to find your ads unless they go through every misspelling possible?

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