If there were not people in your community or marketplace that you knew who needed your products or services, you probably would not have started your business to begin with. But, once you have talked to those who you personally knew who needed your what you offer, then your next task is to find others who will help keep your doors open.

Many people know that they must turn to advertising at some point in future, but they hope that day will be long down road. For some, this utopian concept will come to fruition. But for rest of us in real world, we must come up with creative solutions for meeting our home business advertising needs while working within our budget.

Most people have a misconception about having to spend lots of money in order to advertise their home business. When you start out, you honestly will not have much money available for advertising, and if you do, you should still spend it wisely.

Before you jump headfirst into world of advertising, let me share some of lessons I have learned concerning this most important topic.

LESSON #1

It does not have to cost an arm and a leg to advertise your home business, unless you fail to plan and fail to test.

As much as is possible, you should always test your advertising. If you jump in and start dumping tons of money in to advertising without first testing your advertising, you might find yourself broke and without sales at end of road. Most people who commit this error write off their failure on home business they chose or economy or any of a hundred other excuses. But, if they are unwilling to take responsibility for their mistake, they will never learn from their mistake. Don't let this be you.

LESSON #2

All testing should be done in blocks. If you begin to advertise simultaneously in newspapers, radio and television, how will you know which advertising is bringing people to your cash register? You won't. All you will know that something might be working, but you will not know what is actually doing trick.

Even if you tell people in your advertising to tell you how they found you, my experience shows that fewer than 10% of people ever will tell you anything --- and those people who do may not even get facts straight! You cannot rely on your customers to tell you what advertising is working for your home business. You must put in extra effort to know for yourself.

LESSON #3

Only when you have a proven and solid advertising portfolio should you venture to drop big bucks in an advertising campaign. Even then, you should be careful to keep further measurements to determine how much maximum advantage of an ad would be. Sometimes you might be able to reach ten times as many people, but depending on kind of media and other factors, additional exposure will only generate twice as many sales. Keep your eye attuned to situations like this to get most from your advertising dollars.

LESSON #4

As Lesson #3 illustrates, sometimes your best advertising investment may actually cost you less money. When you are first starting out, whether you are running a home business or a business outside of your home, you need to be able to get people talking and thinking about your business.

For most folks who contemplate a home business, a low-cost or no-cost solution is not only nice, but also very necessary. Many also seek to find a home business that will permit them to maintain their regular day job in order to protect their base income.

Taking cautious approach to a home based business and keeping one's job during start-up period is often a very good decision. By maintaining one's job, one can maintain health of their personal finances while permitting their home business grow healthy and strong.

Fortunately, most home based businesses can be started with little or no cash, can be maintained on a shoestring budget, and can be operated successfully with only a part-time investment.

One day, business will be strong enough to support itself and its owner. When that time comes, it will make good sense for business owner to leave his or her outside job to dedicate more time to growing and maintaining their new thriving home based business. You will know when that time has finally arrived.

The nature of a home based business makes it easy and very realistic for most folks to take plunge into home business ownership.

Yet, many folks put off starting their own home based business, because they have misconception that they will have to risk thousands of their own hard-earned dollars at start-up. Then later, if their business fails, they fear they may be forced to take out a second mortgage on their house just to stay out of bankruptcy.

Are you one of these folks? Do you let your fears of failure keep you from reaching for your dreams?

If so, then allow me to introduce you to a few home business ideas that you can start for less than $100 and can be started and operated very profitably as a part-time business.

THE LIFEBLOOD OF ALL SUCCESSFUL BUSINESSES

First of all, let me advise you to search out a business model that will deliver steady and repeat business. It is one thing --- above all others --- that will assure that your company can survive test of time.

HOME-BASED MAIL ORDER: Home-based mail order is a good example of how one can quickly grow a home business income. Mail order is a low cost start-up business that can be launched for around $100 USD.

With proper planning, your home-based mail order business will not require up-front inventory purchases. In mail order business, it is not uncommon to rely upon drop-shippers for product fulfillment services.

By utilizing drop-shippers, we can sell products, collect money and then purchase products from wholesale outlet. The wholesale outlet will then put a return address for your company on product packaging and deliver product directly to your customer.