Advertising Versus Public Relations--

Written by Ana Ventura


Oftentimes, whenrepparttar words "public" and "relations" are thrown together in a sentence, a light bulb goes off inrepparttar 101239 head shining, "Advertising". However, using advertising and public relations as synonyms is a long shot. So what'srepparttar 101240 big difference?

One ofrepparttar 101241 most crucial differences between public relations and advertising is that PR is free. That's right, none of your hard earned cash is going to be thrown down to promote your business.

For example, if you run an advertisement in your local newspaper, they charge you forrepparttar 101242 space you use as well as forrepparttar 101243 time frame thatrepparttar 101244 ad is run. But if that same newspaper decides that your business or product is article worthy, you are getting great publicity with no out of pocket costs.

While it's great to get free recognition if someone writes an article about your product,repparttar 101245 downfall is that you have no content control. In other words,repparttar 101246 journalist that takes onrepparttar 101247 task is going to have allrepparttar 101248 say inrepparttar 101249 length, word choice, and format of what is being said about you and your business. Advertising, onrepparttar 101250 other hand, makes yourepparttar 101251 boss as long as you've gotrepparttar 101252 cash flow for it.

Along withrepparttar 101253 benefit of knowing exactly what your ad is going to say, you also haverepparttar 101254 option of runningrepparttar 101255 ad campaign over and over again if you're getting good results. The media will most likely only run your story once, unless you give them new topics, or an interesting new way of looking atrepparttar 101256 old ones.

The Big Bang Publicity Campaign

Written by Anne Marie Baugh


Famous is as famous does andrepparttar famous get known through publicity. Yes, thatís right, fame doesnít discover you, you create it through strategic campaigning. Whatís more,repparttar 101238 techniques for increasing your exposure isnít as difficult to attain as you might think. A great publicity campaign starts with courage, then planning, and lastly, it succeeds through persistence. If your not sure why you should seek fame, consider fortune becauserepparttar 101239 two go hand in hand.

Fame will bring your business intorepparttar 101240 forefront of your target audience faster than any advertising campaign can hope to do. It solidifies you as an expert and creates a deep, abiding confidence inrepparttar 101241 consumer. It makes you a shining star with infinite possibilities. So whatís arerepparttar 101242 steps you ask? Well paste a gold star to your forehead and letís get started.

1. Press Releases: Increase awareness through a press release. Yes, I know, press releases have become quiterepparttar 101243 popular little tool around cyberspace with releases being blasted hither and there, but is it working? Probably not. Blasting your press release will bring blasted little results. Instead, thoughtfully put together a very dynamic one page press release and target publications that would be most interested in you and your business. Donít drone out repparttar 101244 details, make that press release sing your praises. Then send it to a real live editor and follow up with a phone call. In other words, letrepparttar 101245 press release berepparttar 101246 invitation to your follow up phone call. Begin making connections withrepparttar 101247 media. Be polite, be excited, and be patient.

2. Create A Press Kit: A Press kit is basically an exaggerated press release turned into a package. Itís more complex, tells more about you and your company, and is all pulled together into a nice neat folder. Of allrepparttar 101248 questions I receive, first is, what is a press kit? Simply, it is a folder of information about you or your business. It should contain:

A. An Introduction Letter B. One or Two Press Releases C. A Fact Sheet (This containsrepparttar 101249 facts about you or your business.) D. Bio Sheet (Which is a biography of you and your accomplishments.) E. Copies of Published Articles F. Company Literature G. A Business Card

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