Advertising Using PPC Search Engines

Written by Paul Jesse

Copyright 2005 Paul Jesse

Internet technology offers vast opportunities to promote your business with virtually no advertising borders, and you can find countless sources online directing you towards budget marketing via pay-per-click search engines for maximum effectiveness inrepparttar information age.

Enterprising people know allrepparttar 143057 benefits of optimizing their online advertising, and because of this factrepparttar 143058 ‘pay-per-click’ (PPC) technique has been developed to meetrepparttar 143059 need. PPC is certainly atrepparttar 143060 cutting edge of Internet advertising today, because you ‘bid’ or budget onrepparttar 143061 exact amount you want to put into your advertising campaign, giving yourepparttar 143062 choice to state just how much you’ll pay each time someone clicks on your ad.

For instance, if you bid five cents a click, that’s how little you’ll pay for your advertising - and you’ll only have to pay that five cents each time a consumer clicks on your ad! Budget marketing via pay-per-click search engines should encompassrepparttar 143063 following integral steps of creating, optimizing and managing your advertising campaign or ‘sponsored search’ onrepparttar 143064 most widely used search engines including Google, Yahoo, MSN, Earthlink, American Online, Ask Jeeves and - just to name a famous few!

Building eCommerce Websites that work - Part 3

Written by Richard Keir

Copyright 2005 Richard Keir

An interesting eCommerce success factor that isn't precisely overlooked, but which is often thought about more in terms of being a way of feedingrepparttar search engine spiders has to do with providing content. In a very real senserepparttar 142952 customer's job is to consume. That's why you're in business.

Think in terms of providingrepparttar 142953 information your customers need to do their job of consuming. What does that mean? Consider what you sell. The content on your site needs to focus on your products - whatever they happen to be. Reviews and comparative information onrepparttar 142954 items available through your web site can help focus and direct your customer to what they need, want and can afford.

Too often eCommerce sites use only marginally relevant information as content - or content that may matchrepparttar 142955 general theme ofrepparttar 142956 site but has nothing to do with what's being sold, promoted, etc. That could be more or less adequate as spider food, but it isn't going to help your customers do their job of consuming your products.

The better you combine these two goals - informing your customers and feedingrepparttar 142957 spiders -repparttar 142958 better you'll do at both. Irrelevant search listings are pretty much a waste of your bandwidth. What you want is highly targeted customers interested in what you're offering and sincerepparttar 142959 search engines love focused content and integrated sites, make that work for you.

And I'm not suggesting blatant repetitive hyped up sales copy. You want to inform, compare, offer added information that will help focus your customers. Use your content to develop desire and provide comparative information on similar products at varying price levels. Remember: desire not need.

While we all need things - and while you may be convinced everyone absolutely needs your product - we mostly buy based on desire - because we want it. The better you do at turning that need into immediate desire,repparttar 142960 better your site will perform.

Again, not a fevered sales pitch. That's likely to turn off a large number of customers. Examples, stories and carefully chosen (and real) testimonials can supportrepparttar 142961 process, too. Using video and/or audio can have a dramatic impact. Let your customers drawrepparttar 142962 obvious conclusions.

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