Advertising Is Dead! Viva le SEO!

Written by Mike Banks Valentine

The King is dead! Long liverepparttar King!

The death of Louis XIV. was announced byrepparttar 101149 captain ofrepparttar 101150 bodyguard from a window ofrepparttar 101151 state apartment. Raising his truncheon above his head, he broke it inrepparttar 101152 centre, and throwingrepparttar 101153 pieces amongrepparttar 101154 crowd, exclaimed in a loud voice, "Le Roi est mort!" Then seizing another staff, he flourished it inrepparttar 101155 air as he shouted, "Vive le Roi!" —Pardoe: Life of Louis XIV., vol. iii. p. 457.

Now I'll berepparttar 101156 first to admit that I'm notrepparttar 101157 captain ofrepparttar 101158 bodygaurd for Advertising, sorepparttar 101159 task of announcingrepparttar 101160 death of advertising is not among my responsibilities. Nor is finding a successor torepparttar 101161 throne. No, I dorepparttar 101162 less glorious task of search engine marketing. I'm quietly onrepparttar 101163 sidelines as Dot Bomb after Dot Gone pass by in a funeral procession that seems endless. The parade route marching torepparttar 101164 funeral dirge and drum, glumly trudging throughrepparttar 101165 streets to markrepparttar 101166 passing of online royalty on a weekly basis.

This week we bow our heads in honor ofrepparttar 101167 passing of another advertising-reliant giant, Before that it was WebVan and WebMD and -- I'm starting atrepparttar 101168 bottom of a very long alphabetical list you can see yourself at:

The deathmarch itself has been analyzed-to-death by everyone from network news anchors to newspaper commentators and pundits. I won't burden us with another perspective here other than to say that it's big business that has it all wrong in a twisted attempt to apply old models to a new medium. I wonder why it is that each new technology is constantly wedged intorepparttar 101169 wrong shape hole because that is "whererepparttar 101170 money is".

When television was first developed, we didn't know what to do with it because advertising was not so ubiquitous. We had print advertising in magazines and radio advertisement ruledrepparttar 101171 air- waves. But everyone agreed that television was worthless . . .

Not more than 10 per cent ofrepparttar 101172 population will take up television permanently. Raymond Postgate, 1935

Do You Know Who Owns Your Words?

Written by Mike Banks Valentine

Writing forrepparttar web creates a lot of new questions about who owns all those words circulating out there on web sites, in ezines and in ebooks. What aboutrepparttar 101148 CD's created from many of those words in all those digital forms all overrepparttar 101149 web? Instead of books or articles or columns, it's all being re- named "Content".

In a 2nd Circuit Court decision last year, six freelance writers won a case againstrepparttar 101150 New York Times, Newsday and Time for copyright infringement. Their work was re-sold as digital content on a CDROM and later published onrepparttar 101151 web.

Their claim that they did NOT relicense their work for use onrepparttar 101152 web or in digital compilations and were entitled to compensation when that content was re-sold was accepted byrepparttar 101153 court in a judgement againstrepparttar 101154 original publishers of that content.

Many writers online offer their articles "Free" for use onrepparttar 101155 web, in ezines or in ebooks available online. But in fact are being paid byrepparttar 101156 publishers by requiring that "resource boxes" be used, such asrepparttar 101157 four line blurb following this article. This is, in fact, a form of payment and is agreed to by those writers in exchange forrepparttar 101158 traffic, publicity, subscriptions and exposure gained when readers visitrepparttar 101159 authors web site, subscribe to their ezine or see advertise- ments run for a fee on their web site.

"Content" is proliferating, professional "paid" writers work is becoming less valuable online and some professionals are shouting, "ENOUGH! We want to be paid for our work!"

An article this week at "" discusses how to raiserepparttar 101160 ire of any professional writer by asking them to write for free.

Cont'd on page 2 ==> © 2005
Terms of Use