Advertising Costs Getting Too High? Start Your Own Ad Co-op!

Written by Diane Hughes


Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced isrepparttar high cost of marketing. Most, however don't realize that there is an effective way to reducerepparttar 101064 cost of your advertising while - atrepparttar 101065 same time - increasing its reach.

Advertising co-ops are nothing new. Usually they are a "perk" offered by major manufacturers to encourage retailers to promote their products. Becauserepparttar 101066 retailer has direct access to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on.

The retailer doesn't makerepparttar 101067 productrepparttar 101068 manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer.

Now you can use this same strategy to create your own advertising co-op to increaserepparttar 101069 reach of your ads and drastically reducerepparttar 101070 cost, too.

--->> How It Works

Generally speaking,repparttar 101071 cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions inrepparttar 101072 ad and you would each pay equal portions ofrepparttar 101073 cost.

So ifrepparttar 101074 solo ad were going to a list of 200,000 and cost $150, each ofrepparttar 101075 three would pay $50. You get to reach 200,000 people for 1/3repparttar 101076 cost you would have normally paid. And, because this ad relates you to other types of businesses, you actually expand your advertising reach.

--->> Getting Started

So who would be qualified to enter into an ad co-op with you? It depends onrepparttar 101077 nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might approach hosting companies, graphic artists, copywriters or programmers. If your business is landscaping, you could invite yard maintenance companies to join you.

The New Power Of Advertising

Written by Jay Conrad Levinson


A website is an island. Advertising is a bridge to that island. Large and small businesses online are discovering that truth in a hurry - or else. Advertising is not what it used to be. The internet has changed its purpose and its strength. Rather than making advertising inrepparttar traditional media weaker,repparttar 101063 net has made it stronger. Thatís why all guerrillas must be aware ofrepparttar 101064 new power of advertising.

The first thing to know, and this should come as good news, is that advertising no longer has to makerepparttar 101065 sale.

Not very long ago, advertisingís main goal was to makerepparttar 101066 sale, though there are many other goals. But that has changed dramatically withrepparttar 101067 growth of dotcom companies all overrepparttar 101068 internet. Today,repparttar 101069 goal of much advertising is not to makerepparttar 101070 sale but to direct people to websites.

That does not diminishrepparttar 101071 power of advertising. Instead, it increases it. With many, if not most, guerrilla-run companies establishing webturf, advertisingís newest function is to motivate people to visit a website where they can get far more information than can be delivered by standard media advertising.

Advertising has becomerepparttar 101072 first step in a permission marketing campaign. It invites dialogue and interactivity with prospects and customers by directing people to websites, by offering free brochures, by generatingrepparttar 101073 kind of action that leads to permission to receive marketing messages. Once people grant that permission, which they do at a website or by simply calling to request a brochure -- printed or electronic --- thatís when serious guerrilla marketing attempts to closerepparttar 101074 sale.

That meansrepparttar 101075 prime obligation of advertising is to motivate an easy-to-take-action. This should come as good news because it places less of an onus on advertising than ever before. Motivatingrepparttar 101076 action of getting person to click to your website is a whole lot simpler than motivating a person to part with his or her hard-earned money and risk spending itrepparttar 101077 wrong way.

Not only is it easier to motivate action, but that action is becoming even easier as being online is now endemic. Over 100 million people are now online, though America Onlineís chief, Steve Case, pegsrepparttar 101078 number as being closer to 200 million.

Itís not always a whole lot of fun to visit your store or order from your toll-free number, but it is fairly enjoyable to click over to a website and take a gander at what is being offered and how you can benefit. There is a risk when somebody responds to advertising with an order. There is no risk at all if they check your website. Advertising seems to greaserepparttar 101079 skids torepparttar 101080 sale. It takes far less time to learn about you online than to cruise around a mall or drive to a location further away than their computer.

That means advertising can be short, concise, torepparttar 101081 point. It no longer has to curryrepparttar 101082 favor of prospects with long copy, involved graphics or detailed explanations. The internet can do that for you, allowing you to save on advertising costs. Advertising your website works in allrepparttar 101083 media -- from TV to radio, from magazines to newspaper, from direct mail to billboards. It doesnít take a lot of time or verbiage to get them to spend a few moments checking how your website can improve their lives.

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