Advertising co-ops are nothing new. Usually they are a "perk" offered by major manufacturers to encourage retailers to promote their products. Because retailer has direct access to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on.

The retailer doesn't make product manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer.

Now you can use this same strategy to create your own advertising co-op to increase reach of your ads and drastically reduce cost, too.

--- How It Works

Generally speaking, cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in ad and you would each pay equal portions of cost.

So if solo ad were going to a list of 200,000 and cost $150, each of three would pay $50. You get to reach 200,000 people for 1/3 cost you would have normally paid. And, because this ad relates you to other types of businesses, you actually expand your advertising reach.

--- Getting Started

1) Start an affiliate program. It's #1 way how to get high quality traffic to your website. Almost every successful online business has an affiliate program.

2) Build an opt in list. This is most important factor of any internet business. With an opt in list you can get massive high-quality traffic to any website instantly. Every successful internet marketer has an opt in list. Learn how to build a massive opt in list by sending a blank email to affila@aweber.com

3) Use a tool such as Traffic Equalizer. This tool instantly creates thousands of search engine friendly pages for your website. Each page is targeted for one keyphrase and gets traffic from search engines. Get tool at trafficequalizer.com

4) Write articles and submit them to article directories and ezine publishers. Collect a list of ezine publishers and submit your articles to them. Also submit your articles to article directories.

5) Exchange links with other websites. Exchanging links with hundreds of other websites can bring heavy traffic to your website. You can exchange links very fast using ARELIS link exchange tool at axandra-link-popularity-tool.com