There are two key things you need to know when considering starting out as an internet advertising consultant. The first of course is advertising experience. If you have done advertising in past and enjoy work, then that is first step.

Secondly, you need to know about Internet. Your Internet knowledge needs to be updated constantly to keep abreast of current trends. While contemporary advertising - television, radio, and print, are still effective means of advertising, Internet needs to be approached a bit differently.

When watching television or listening to radio, people don't generally have a choice about what they see and hear in line of commercials. Those commercials of course are advertising. Even when reading newspaper or a sale ad, people only see what is in front of them, not all options available. If one grocery store buys an ad in local newspaper and another grocer does not, consumer is only seeing one ad.

The Internet has changed face of this kind of advertising. Anytime that someone opens a web page; they are looking for something specific. People who surf five or six web sites are likely to see hundreds of ads without really knowing they are seeing advertising. Banners, affiliate links, tool bars and like are all types of Internet advertising, revealing products or brands in front of consumer.

This article is number four in a four-part series that is designed to assist you in creating your ideal internet home based business. To view Parts 1, 2, and 3 please do an Author search on Go Articles for Chrystal Chantel.

In previous articles I asked to you to discover what you love to do, and identify problems that people who also enjoy your activities experience. Then I asked you to brainstorm potential solutions to those problems, and assess your ideas: think of how you could turn your solutions into an information product or service that you could sell on internet.

So let’s explore final phase in this process: Research Your Business Ideas. In this phase you will research feasibility of successfully selling your product or service over internet. You will need to look at following points:

*How much demand is there for your product or service? *Are similar products already available on internet? *If yes, how much competition is there? *What are their strengths and weaknesses of your competition? *Could you sell your product at a competitive price and still make money? *What will it cost you to turn your idea into reality? *How long will it take you to develop your product or service?

Extensive research at this step is critical to success of your business. Owners of best home based businesses have thoroughly researched their idea before they launched their business. The more thorough research you do now, more likely you will be successful when you actually start selling your product online.