Lately you have been hearing a lot about targeted advertising. To convert a major percentage of your site visitors into buyers and maximize return on your advertising dollar you need to target your advertising. But what is targeted advertising? To gain insight you first need to answer following questions:
-Is your product gender related? (males, females or both)
-Is your product age related? (Toddlers, kids, teens, young adults, middle ages, elders)
-Which particular interest group will your product appeal to most? (Home, entertainment, education, personal, Health, small business, corporations etc.)
-Who will most likely buy your product? (School kids, parents, home based moms, nurses etc.)
If you have answered all above questions, you will realize that for instance if you are selling toddlers toys, its a waste of your money and efforts to advertise in business magazines. To be sure you might make some sales if you advertise persistently but you won't get a good return on your investment.
So how do you go about targeted advertising. Here are a few online techniques which if done properly could in fact explode your sales: